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Lifestyle / Food
Oreo Builds 'Doomsday' Vault to Safeguard Cookie Recipe
Oreo has taken steps to ensure its cookies survive an apocalypse. The company has built a 'doomsday' vault near the Svalbard Global Seed Vault in Norway.
Key Insights
- Oreo has built a vault to protect its recipe and cookies.
- The vault is located near the Svalbard Global Seed Vault, which houses over a million seed samples.
- Oreo cookies in the vault are wrapped in mylar, protecting them from extreme temperatures, chemical reactions, moisture, and air.
- Why this matters: This marketing campaign highlights the lengths to which companies will go to protect their brands, even in jest. It also brings attention to serious global efforts like the Svalbard Seed Vault.
In-Depth Analysis
The Oreo Doomsday Vault, while primarily a clever marketing stunt by Nabisco, highlights concerns about global catastrophes and the need for preparedness. The campaign cleverly plays on the idea of doomsday prepping, associating the Oreo brand with survival and resilience. The choice of location, near the Svalbard Global Seed Vault, adds a layer of (albeit humorous) credibility to the project.
FAQ
Q: Can I visit the Oreo vault?
Takeaways
- This event serves as a reminder of the importance of preparedness, even if on a smaller scale.
- Consider the security of what's important to you, whether it's valuable data or a favorite snack.
- The campaign shows how brands are getting creative with marketing in the modern day, and it works.
Discussion
Do you think more companies should have doomsday plans? Let us know! Share this article with others who need to stay ahead of this trend!
Sources
Oreo has a ‘Doomsday’ vault to keep its recipe safe if society ends: https://www.supercarblondie.com/lifestyle/oreo-doomsday-vault/?ref=yanuki.com
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