Marketing / Brand Strategy

Lay’s World Cup Marketing Strategy: Scaled Intimacy with Fans

Lay’s is leveraging its first global sponsorship of the FIFA World Cup with a marketing strategy centered around creating "scaled intimacy" with fans. This involves celebrity-filled advertisements and a custom WhatsApp group to foster deepe...

Image via Fast Company

May 07, 2026 04:32 The unique marketing strategy behind Lay’s FIFA World Cup 2026 campaigns

Marketing / AI Marketing

AI's Transformative Impact on Marketing

Mar 23, 2026 23:36 Toronto Raptors vs Phoenix Suns Mar 22, 2026 Play-by-Play

Marketing / Data Privacy

Blockchain's Impact on MarTech and Data Privacy in 2026

Mar 18, 2026 06:01 How Blockchain is Impacting MarTech and Data Privacy in 2026

Marketing / Influencer Marketing

Influencer Marketing Trends in 2026: Authenticity, Micro-Influencers, and Strategic Partnerships

Feb 02, 2026 10:33 From Hype to Discipline: The New World of Influencer Marketing | Case Study

Marketing / Social Media

Maybelline Taps into Microdrama Trend with "Maybe This Christmas" Holiday Content Series

Nov 27, 2025 14:04 Maybelline taps into microdrama trend with holiday content series

Marketing / Endorsements

Steph Curry's Split from Under Armour: What's Next for the Star?

Nov 24, 2025 21:04 Dwyane Wade says the Steph Curry–Under Armour split shows how much the sneaker industry is struggling

Marketing / Digital Marketing

Marketing Firms Expand Services: AI, Legal, and Home Care Focus

Nov 15, 2025 12:05 New Orleans Personal Injury Law Firms Targeted in High-Growth Initiative by Click Media for Legal Advertising

Marketing / Agencies & Consulting

WPP Engages McKinsey for Strategic Review After Unacceptable Results

Nov 14, 2025 11:03 WPP taps McKinsey for strategic review amid performance pressure

Marketing / Brand Partnerships

Dove Men+Care & Marshawn Lynch: Unleashing the Beastmode Collection

Nov 06, 2025 15:32 Unapologetic, authentic and confident: Inside Dove Men+Care’s partnership with Marshawn Lynch

Marketing / Advertising

Reddit Ad Spend Soars as Brands Target AI Search

Oct 30, 2025 08:31 Brands Rush to Reddit, Boosting Ad Spend and Gaming AI Search

Marketing / Brand Strategy

Liquid Death Expands Marketing and Distribution Strategy

Oct 08, 2025 02:31 Liquid Death’s Benoit Vatere on big screen swagger and why AI is not writing its ads

Marketing / Brand Strategy

Miracle-Gro's 'Full Bush Summer' Campaign: Planting Risque Seeds with Gen Z

Aug 06, 2025 02:32 Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’

Marketing / Social Media

American Eagle Ad Receives Backlash from Gen Z: A Marketing Misstep

Jul 29, 2025 21:33 Analysis | How American Eagle’s Sydney Sweeney ‘good jeans’ ad went wrong

Marketing / Agency News

Enigma Hires Clare Yardley to Lead Creative Services

Jun 26, 2025 04:33 Enigma hires BMF's Clare Yardley to lead creative services

Marketing / Music Industry

Airbnb and Lollapalooza Partner for Immersive Fan Experiences

May 27, 2025 16:32 Airbnb strikes a marketing deal with Lollapalooza festivals

Marketing / Creative Campaigns

Bray & Co Unveils Creative Retreats to Reignite Inspiration in Modern Marketing

May 02, 2025 07:03 Bray & Co Unveils Creative Retreats to Reignite Inspiration in Modern Marketing

Marketing / Brand Strategy

CoComelon Launches 'CoComelon Can Help' Campaign for Parents

Apr 24, 2025 11:04 FIT4MOM and CoComelon Team Up to Bring Music, Movement, and Joy to Moms Nationwide During Month of Mama

Marketing / Campaigns

PayPal Launches Major Campaign with Will Ferrell, Highlighting Checkout and Pay Later

Apr 13, 2025 01:05

Marketing / Brand Strategy

A.1. Sauce is seizing the moment after Linda McMahon's 'AI' gaffe

Apr 11, 2025 17:02

Marketing / Brand Strategy

A.1. Sauce Seizes the Moment After Linda McMahon's 'AI' Gaffe

Apr 11, 2025 16:16