* **Q: How long is the new BBC cricket deal?
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Media / Broadcasting
BBC Secures Four-Year Deal for County Cricket Coverage on Local Radio
Cricket fans across the UK can look forward to continued comprehensive coverage of County Cricket, as the BBC has secured a new four-year broadcast deal with the England and Wales Cricket Board (ECB). This extension ensures that BBC Local R...
Key Insights
- **Four-Year Extension:** The partnership between the BBC and ECB is extended for another four years, guaranteeing coverage until at least 2029.
- **Comprehensive Coverage:** The deal includes full, ball-by-ball commentary for every match in the Rothesay County Championship.
- **White-Ball Action:** Key moments and the best action from both men's and women's white-ball competitions will also be covered.
- **Expert Commentary:** Coverage will feature BBC Local Radio's team of pundits and commentators, alongside current and former players from both the men's and women's games.
- **Significant Reach:** In 2024 alone, BBC Local's coverage of the County Championship achieved nearly 30 million combined listens and live text page views.
- **Why this matters:** This deal solidifies the BBC's commitment to local sports broadcasting and ensures fans have continued free-to-access, high-quality commentary of domestic cricket, preserving a long-standing tradition. It highlights the enduring popularity of County Cricket.
In-Depth Analysis
The renewed agreement between the BBC and the ECB underscores the importance of domestic cricket coverage for local audiences. BBC Local Radio, known for its extensive coverage of over 180 local sports clubs, will continue to be the primary hub for commentary on all 18 Professional Counties.
This partnership builds on a rich history, with the BBC's first ball-by-ball County Cricket commentary dating back to 1927. The new deal ensures this tradition continues past its centenary mark.
Fans can access the live commentary and updates through multiple platforms: * The BBC Sport website and app will provide live text coverage and commentary streams. * Selected matches will also be broadcast on 5 Sports Extra. * Full commentary and highlights will be available on BBC Sounds.
This multi-platform approach caters to diverse listening habits and ensures fans can follow their teams wherever they are. Quotes from Jason Horton (Director of BBC Local) and Adam Mountford (Head of Cricket, BBC Sport) reiterate the BBC's dedication to bringing the "thrills and tension" of the game to fans and championing local teams.
FAQ
* **Q: What specific cricket competitions are covered?
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* **Q: Where can I listen to the BBC's County Cricket commentary?
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Takeaways
- **Continued Access:** You can continue to rely on the BBC for extensive live commentary of County Cricket for the next four seasons.
- **Multi-Platform Coverage:** Follow the action via the BBC Sport website/app, BBC Sounds, or 5 Sports Extra, offering flexibility in how you tune in.
- **Expert Insights:** Benefit from commentary provided by experienced broadcasters and former/current players.
- **Local Focus:** The BBC remains committed to providing in-depth coverage of local sports, including your county cricket team.
Discussion
This long-term deal ensures stability for County Cricket broadcasting on the BBC. Do you rely on BBC Local Radio for your cricket updates? Do you think this trend will last? Let us know!
Share this article with others who need to stay ahead of this trend!
Sources
Source 1: BBC secures four-year deal to continue County Cricket coverage on local radio - RadioToday target="_blank"
Source 2: Local Radio and ECB agree new four-year deal for County Cricket Coverage - BBC Media Centre target="_blank"
Source 3: BBC local radio extends county cricket broadcast rights - SEENIT target="_blank"
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