What was Vision 2030?
Vision 2030 is a cultural and governmental push intended to liberate Saudi society from its “addiction” to oil through soft-power alternatives like tourism and entertainment.
Movies / Box Office
Desert Warrior, envisioned as Saudi Arabia's first Hollywood-style blockbuster under Mohammed bin Salman’s Vision 2030, has become a $150 million box office flop. The film aimed to showcase Saudi Arabia's burgeoning film industry but faced...
Desert Warrior faced a multitude of issues from its inception. Construction delays at Neom Media forced the crew to improvise, building a soundstage in a hotel parking lot. The absence of a skilled local labor force necessitated bringing in crew from various countries. Post-production saw creative quarrels between the director and studio executives, leading to multiple edits and Wyatt's initial departure. The film's narrative, set in 7th-century Arabia, struggled to connect with Western audiences, and its release was further impacted by ongoing conflicts in the Middle East. Despite lavish production values and visual appeal, the confusing storyline and clichéd dialogue resulted in tedium, with some critics noting that the film seemed more designed to showcase Saudi Arabian production values than to tell a compelling historical story.
Vision 2030 is a cultural and governmental push intended to liberate Saudi society from its “addiction” to oil through soft-power alternatives like tourism and entertainment.
The film stars Anthony Mackie, Aiysha Hart, Ben Kingsley and Sharlto Copley.
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