What makes 'Obsession' different from other horror movies?
Its unprecedented box office increase in the second weekend and positive audience/critic reviews.
Yanuki
ARTICLE DETAIL
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Movies / Box Office
'Obsession' Becomes a Box Office Horror Hit
The low-budget horror film 'Obsession' has become a box office hit, defying typical horror movie trends and exceeding expectations with strong word-of-mouth and audience enthusiasm.
Key Insights
- 'Obsession' earned $22 million in its second weekend, a 30% increase over its debut, which is virtually unprecedented for a wide-release horror film. Why this matters: This defies the typical trend of horror movies falling sharply after their opening weekend, indicating strong audience approval.
- The film has generated $58.5 million in North America and $74 million worldwide, produced on a budget of less than $1 million. Why this matters: It showcases the potential for high profitability in low-budget horror if it resonates with audiences.
- 75% of the audience for 'Obsession' is between 18 and 25 years old. Why this matters: It highlights the importance of younger audiences in driving the success of specific horror movies that cater to their tastes.
- Positive reviews, with an 'A-' CinemaScore and 94% on Rotten Tomatoes, contrast typical horror film reception. Why this matters: Strong critical and audience reception can significantly boost a horror film's box office performance.
In-Depth Analysis
‘Obsession’ has broken box office records, demonstrating exceptionally strong word-of-mouth. Defying the conventional wisdom that horror films drop off sharply after their opening weekend, ‘Obsession’ saw a 30% increase in its second weekend, earning $22 million. With total earnings of $58.5 million in North America and $74 million worldwide, the film, produced for under $1 million, is set to be one of the year's most profitable releases. According to Comscore's Paul Dergarabedian, such a jump in the second weekend is unheard of, reflecting the audience's embrace of the film.
'Obsession' has garnered an 'A-' grade on CinemaScore exit polls and a 94% rating on Rotten Tomatoes. Curry Barker, a YouTube creator, directed the film, which follows Bear, a hopeless romantic who makes a Faustian bargain to win Nikki’s heart. The movie's success is also attributed to Focus Features' marketing strategy, which included a commercial for the magical device at the film's center and cryptic billboards across Los Angeles and New York.
The film’s success points to a shift in the horror genre, with recent hits like Blumhouse’s ‘M3GAN,’ ‘The Black Phone,’ and A24’s ‘Talk to Me’ also defying expectations. Younger audiences are key to this trend, with 75% of ‘Obsession’ viewers aged 18-25, signaling a taste for left-of-center horror movies. Jason Blum of Blumhouse-Atomic Monster sees this as a new growth area for theatrical releases. Focus Features opted for a wide release, which Lisa Bunnell says allowed the film to defy expectations without relying on premium formats. 'Obsession' was No. 1 in North America on Monday, Tuesday, Wednesday, and Thursday before 'The Mandalorian and Grogu' claimed the top spot. Focus Features will also debut Barker’s next film, ‘Anything But Ghosts.’ Markiplier's 'Iron Lung' and Kane Parsons' 'Backrooms' exemplify the trend of YouTube creators achieving mainstream success, suggesting the small screen can drive audiences to movie theaters.
FAQ
Who is the target audience for 'Obsession'?
Primarily younger viewers between 18 and 25 years old.
What marketing strategies contributed to the film's success?
A commercial for a fictional device from the film and cryptic billboards in major cities.
Takeaways
- For readers, the success of 'Obsession' highlights the evolving tastes of younger moviegoers and the potential for low-budget horror films to achieve significant box office success through positive word-of-mouth and innovative marketing. It also demonstrates the growing influence of YouTube creators in mainstream cinema. Keep an eye on indie horror; it may surprise you!
Discussion
Do you think 'Obsession'’s success marks a lasting change in the horror genre? Let us know in the comments! Share this article with others who need to stay ahead of this trend!
Sources
How ‘Obsession’ Became an Unprecedented Box Office Horror Hit — and One of the Year’s Most Profitable Movies
The 26-year-old Alabama filmmaker behind horror hit ‘Obsession’ is reimagining a 1970s cult classic
‘Obsession’ Star Michael Johnston Knows You Think Bear Is the Real Villain — But He Disagrees
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