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You can sign up for free through the AMC mobile app, AMC website, or in-person at your local AMC theater: amctheatres.com/amcstubs?ref=yanuki.com.
Movies / Movie Industry
Movie theaters are looking to boost attendance with new discount programs. AMC Theatres is introducing half-price tickets on Wednesdays, while Regal Cinemas offers dollar tickets on Tuesdays and Wednesdays for select family films. These ini...
For years, Tuesdays have been popular for discounted movie tickets. AMC Theatres is now extending similar savings to Wednesdays, offering 50% off adult evening tickets for AMC Stubs members, beginning July 9. This initiative coincides with the release of anticipated films like *Superman* and *Jurassic World: Rebirth*.
Numerous sources indicate that AMC's CEO, Adam Aron, engaged in discussions with studios late last year to extend Tuesday’s discount to Wednesdays. Studios have been advocating for discounted Wednesday prices to boost attendance.
Regal Cinemas also offers a competing discount. Every Tuesday and Wednesday, from June 10 to August 6, all Regal locations will offer Regal's Summer Movie Express, during which a series of family movies will be available to watch for $1.
Cinemark Theatres, another major circuit, appears to be adopting a wait-and-see approach before implementing similar Wednesday discounts, while Regal is offering dollar tickets for family movies on Tuesdays and Wednesdays. If AMC’s initiative proves successful, other chains may follow suit.
**How to Prepare**
**Who This Affects Most**
You can sign up for free through the AMC mobile app, AMC website, or in-person at your local AMC theater: amctheatres.com/amcstubs?ref=yanuki.com.
You can sign up for free on the Regal website, through the Regal mobile app, or in person at your local Regal theater: regmovies.com/regal-crown-club?ref=yanuki.com.
Certain movies and holiday time periods may be excluded from the promotion.
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