AMC Theatres to Shorten Pre-Movie Ad Time

In-Depth Analysis

AMC Theatres' decision to shorten its pre-show advertising comes after the company recently added "platinum spot" commercials in partnership with National CineMedia (NCM). This initial move, designed to boost revenue, led to some backlash as the pre-show stretched to 25-30 minutes.

To mitigate negative reactions, AMC conducted an internal study and found they were screening one more trailer than their competitors. They also identified that segments such as the "Silence Your Cellphones" promos could be trimmed.

According to CEO Adam Aron, the shortening of the pre-show was always planned in conjunction with the NCM deal. The aim is to offset the added ad time, creating a more balanced experience for moviegoers.

Actionable Takeaways: * Moviegoers can expect a slightly shorter wait before films begin. * Studios will still have a platform to promote their upcoming releases, albeit in a more condensed format. * AMC aims to optimize revenue while maintaining customer satisfaction.

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FAQ

Why is AMC shortening the pre-show ad time?

To balance revenue generation with customer experience after adding new advertising blocks.

How much shorter will the pre-show be?

Approximately 4-5 minutes.

What changes are being made to shorten the pre-show?

Reducing the length of cellphone silence reminders and removing one trailer.

Takeaways

Reducing pre-show duration by 4-5 minutes.
Shortening internal promos, like the 'Silence Your Cellphones' segment.
Eliminating one trailer to match competitor standards.

Discussion

What do you think about AMC's decision to shorten pre-movie ad time? Will this change improve your moviegoing experience? Let us know in the comments!

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Sources

AMC Theatres, once a refuge from ads, embraces commercials Another big change is coming to AMC Theatres AMC Boss Adam Aron Expounds On Plan To Cut Down Preshow: “We Can Shave Four Or Five Minutes”

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