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Jeff Goldblum's 'Wicked' Wizardry in Xfinity Ad | Chris Hemsworth's Underrated Roles and 'Blackhat' Revisited | Melania Documentary Streams on Amazon Prime After Divisive Theatrical Run | The Super Mario Galaxy Movie: Final Trailer, Donald Glover as Yoshi | Rosanna Arquette Criticizes Quentin Tarantino's Use of N-Word in Films | 'The Bride' Bombs at Box Office, Pixar's 'Hoppers' Scores Big | The Wild Robot Escapes: DreamWorks Animation Announces Sequel with New Director | Marlon Brando's Unexpected Role Reprisals and Enduring Legacy | Chris Pratt's Early Career: From 'Everwood' to Marvel | Jeff Goldblum's 'Wicked' Wizardry in Xfinity Ad | Chris Hemsworth's Underrated Roles and 'Blackhat' Revisited | Melania Documentary Streams on Amazon Prime After Divisive Theatrical Run | The Super Mario Galaxy Movie: Final Trailer, Donald Glover as Yoshi | Rosanna Arquette Criticizes Quentin Tarantino's Use of N-Word in Films | 'The Bride' Bombs at Box Office, Pixar's 'Hoppers' Scores Big | The Wild Robot Escapes: DreamWorks Animation Announces Sequel with New Director | Marlon Brando's Unexpected Role Reprisals and Enduring Legacy | Chris Pratt's Early Career: From 'Everwood' to Marvel
Movies / Telecom
Jeff Goldblum's 'Wicked' Wizardry in Xfinity Ad
Jeff Goldblum reprises his 'Wicked' persona in a new Xfinity commercial, showcasing the magic of their home Wi-Fi and entertainment services. The ad features Goldblum's family and promotes Xfinity's 5-year price guarantee.
Key Insights
- Jeff Goldblum stars in a 'Wicked: For Good' themed Xfinity ad alongside his wife and children.
- The ad promotes Xfinity's 5-year price guarantee for their Wi-Fi service.
- The commercial features nods to the 'Wicked' musical score and visual elements, directed by Alice Brooks, director of photography for 'Wicked'.
- Fans can access behind-the-scenes footage and content using the 'Wicked: For Good' voice command on their Xfinity smart remote.
- This ad is part of Xfinity's 'Imagine That' campaign, with a previous Frankenstein-themed spot garnering 11 million views on YouTube.
In-Depth Analysis
The Xfinity ad leverages the popularity of the 'Wicked' franchise, starring Jeff Goldblum to promote their services. The spot highlights the seamless integration of Xfinity's Wi-Fi and home controls, creating a magical experience for the family. The collaboration between Universal Pictures, Xfinity Creative, and Goodby Silverstein & Partners has resulted in a visually appealing and engaging commercial. The ad aims to capture the attention of 'Wicked' fans and showcase the benefits of Xfinity's services in a fun and memorable way. The inclusion of Goldblum's family adds a personal touch, making the ad more relatable and authentic. The campaign extends beyond the commercial, with additional content available through Xfinity's smart remote, enhancing user engagement.
FAQ
Q: What is the ad promoting?
Q: Who directed the commercial?
Takeaways
- The new Xfinity ad campaign is a creative way to promote their services, using the popularity of 'Wicked' and the charm of Jeff Goldblum. The ad highlights the benefits of Xfinity's Wi-Fi and home controls, making technology feel magical and accessible. The campaign's multi-platform approach, including TV, social media, and Xfinity's smart remote, ensures wide reach and engagement.
Discussion
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Sources
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