What is 'Jeep' about?
'Jeep' explores themes of cultural misunderstanding, being an outsider, and the cycle of wanting someone who doesn't understand you.
Music / New Music
Kim Petras has released a new single, "Jeep," a departure from her usual hyperpop sound, showcasing a ballad with country influences and a music video steeped in Tumblr-era Americana aesthetics. This track is a preview of her upcoming album...
Kim Petras' "Jeep" marks a shift towards a more acoustic and introspective sound, while still retaining her signature pop sensibilities. The collaboration with Porches adds an indie flavor to the track, creating an interesting contrast. The music video, filmed in rural France and a non-stereotypical Paris apartment, aims to capture the essence of a Tumblr-era American fantasy as seen through European eyes.
The video includes references to iconic Tumblr aesthetics, such as Skippy Peanut Butter, Jeffrey Campbell Litas, and pastel sunsets, creating a visual representation of internet-driven nostalgia. According to director Leonie Miller-Aichholz, the concept originated from a conversation with Petras about cultural misunderstandings and the hybrid world created by internet influence.
"Jeep" is out now on BunHead Records, the independent label founded by Kim Petras. She will perform the song on The Tonight Show Starring Jimmy Fallon on May 7th.
'Jeep' explores themes of cultural misunderstanding, being an outsider, and the cycle of wanting someone who doesn't understand you.
Leonie Miller-Aichholz directed the music video, aiming to visualize a Tumblr-era Americana fantasy through a European lens.
The video was shot in rural France and a non-stereotypical Paris apartment to capture the desired aesthetic.
What do you think about Kim Petras' new direction with "Jeep"? Does the Tumblr-inspired music video resonate with you? Share your thoughts below!
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