Maryland Moves to Ban Surveillance Pricing: What It Is and How to Avoid It

In-Depth Analysis

### Background

Surveillance pricing, also known as "dynamic pricing," goes beyond traditional supply and demand adjustments. It uses personal data to determine how much a customer is willing to pay, potentially leading to higher prices for the same items.

### Maryland's Response

The Protection From Predatory Pricing Act prohibits supermarkets from using consumer surveillance data or protected class data to set prices or create special offers. Violators could face civil fines starting at $10,000.

### Industry Perspective

While retailers argue that electronic shelf labels (ESLs) improve efficiency and reduce food waste, critics worry about the ethical implications of using personal data to manipulate prices.

### How to Prepare

• **Price Check:** Compare prices across different stores and devices.
• **Clear Data:** Regularly clear your browser cache and cookies.
• **Use a VPN:** Obscure your location and search history with a virtual private network.
• **Shop In-Person:** Consider shopping physically at stores that don't use ESLs.

### Who This Affects Most

Consumers who frequently shop online or use store loyalty programs are most vulnerable to surveillance pricing. Low-income individuals and those with specific dietary needs may also be disproportionately affected.

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FAQ

Takeaways

• Maryland is leading the way in combating surveillance pricing in grocery stores.
• Be aware of how retailers collect and use your data.
• Take proactive steps to protect yourself from price manipulation.

Discussion

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