What makes this Barbie different?
This Barbie is designed with features and accessories that represent the experiences of autistic individuals.
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News / Toys
Mattel Introduces Autistic Barbie Doll
Mattel has introduced an autistic Barbie to its Fashionistas line, furthering its commitment to diversity and inclusion. Developed in collaboration with the Autistic Self Advocacy Network, the doll aims to represent how autistic individuals...
Key Insights
- The autistic Barbie was created in partnership with the Autistic Self Advocacy Network over 18 months.
- The doll includes features like slightly averted eyes and articulated joints to represent common autistic traits.
- Accessories include a fidget spinner, noise-canceling headphones, and a communication tablet.
- The doll's design incorporates feedback on clothing sensitivities, with an A-line dress and flat shoes chosen for comfort and stability.
- This addition aligns with Mattel's broader efforts to create a more inclusive doll line, following dolls with Down syndrome, vitiligo, and other disabilities.
In-Depth Analysis
Mattel's introduction of the autistic Barbie marks a significant step in toy industry inclusivity. The doll's features, such as articulated elbows and wrists (to represent stimming) and the choice of comfortable clothing, reflect detailed research and collaboration with the autistic community. The inclusion of accessories like noise-canceling headphones and a communication tablet further enhances the doll's relatability for autistic children. By representing a segment of the autistic community that is generally underrepresented, Mattel contributes to broader societal awareness and acceptance.
The doll is part of the Barbie Fashionistas line, which already includes dolls with various disabilities, body types, and skin colors. This continuous expansion of inclusivity demonstrates Mattel's commitment to reflecting the diversity of the world in its products. The doll was expected to be available at Mattel's online shop and at Target stores starting Monday for a suggested retail price of $11.87. Walmart stores are expected to start carrying the new Barbie in March, Mattel said.
FAQ
How was this doll developed?
Mattel partnered with the Autistic Self Advocacy Network over 18 months to create the doll.
Takeaways
- Representation matters: Seeing diverse experiences reflected in toys can foster empathy and understanding.
- Inclusivity is growing: Mattel's ongoing efforts to create diverse dolls reflect a broader societal shift towards inclusivity.
- Awareness is key: Understanding the features and accessories of the autistic Barbie can help educate others about autism.
Discussion
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