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News / Viral Trends

Cinnabon Employee Fired After Racist Outburst: Viral Video Sparks Fundraisers

A Cinnabon employee in Ashwaubenon, Wisconsin, was terminated after a video surfaced showing her using racial slurs against a Somali couple. The incident has ignited a wave of reactions, including conflicting fundraising efforts.

Employee at Ashwaubenon Cinnabon fired after ‘disturbing’ viral video
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Cinnabon Employee Fired After Racist Outburst: Viral Video Sparks Fundraisers Image via WFRV Local 5

Key Insights

  • Crystal Wilsey, the Cinnabon employee, was fired after a video of her using racial slurs went viral.
  • Two competing fundraisers have emerged: one for the Somali couple and another for Wilsey.
  • Wilsey defended her actions, claiming she was standing up for herself after being called racist.
  • Cinnabon issued a statement condemning the employee's behavior and emphasizing their commitment to a welcoming environment.
  • The incident has garnered significant attention, sparking debates about racism and harassment.

In-Depth Analysis

The incident occurred at a Cinnabon stand in Bay Park Square Mall in Ashwaubenon. The video shows Wilsey repeatedly using the n-word and declaring herself a racist toward a Somali couple who were recording her.

The fundraiser for the Somali couple, started by a cousin, aims to raise money for legal fees to fight against racism. The fundraiser for Wilsey claims she was unfairly fired for refusing to be harassed by Somalians and seeks to help her "land on her feet." As of December 8, 2025, the fundraiser for Wilsey has raised over $110,000, while the fundraiser for the Somali couple has raised over $5,000. Wilsey has a history of legal issues, including charges of child endangerment and disorderly conduct.

Cinnabon's swift response to the incident reflects the growing pressure on businesses to address and condemn racist behavior. The conflicting fundraisers highlight the deep divisions and sensitivities surrounding issues of race and discrimination.

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FAQ

Why was the Cinnabon employee fired?

She was fired after a video surfaced showing her using racial slurs against a Somali couple.

How much money has been raised for the Somali couple?

Their GoFundMe has garnered more than $5,000 out of its $45,000 goal.

What was Cinnabon's response to the incident?

Cinnabon issued a statement condemning the employee's behavior and emphasizing their commitment to a welcoming environment.

Takeaways

  • Racist behavior has serious consequences, including job termination and public condemnation.
  • Social media can amplify such incidents, leading to widespread attention and debate.
  • Companies are expected to take swift action against employees who engage in racist behavior.
  • Fundraisers related to controversial incidents can attract significant attention and donations.

Discussion

Do you think Cinnabon handled this situation appropriately? What are your thoughts on the conflicting fundraisers? Share this article with others who need to stay ahead of this trend!

Sources

Disclaimer

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