Disney Storyliving: Cotino Community Opens in Coachella Valley

In-Depth Analysis

Cotino represents a significant expansion for Disney into the residential real estate market. Unlike Golden Oak at Walt Disney World, Cotino is not overtly themed, but rather incorporates subtle Disney elements into the homes and community spaces. The Artisan Club provides residents with exclusive amenities and a stronger Disney influence, including the Parr House from *The Incredibles 2*.

The development model is a licensing deal between Disney and land developers, allowing Disney to shape the community's story and design without owning the land directly. This approach enables Disney to expand its brand into new markets with less capital investment. The high price point of homes and club memberships positions Cotino as a luxury community catering to affluent Disney fans.

Looking ahead, the development of Asteria in North Carolina indicates Disney's intention to expand the Storyliving concept to other regions, potentially creating a network of Disney-inspired residential communities across the country.

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FAQ

Where is Cotino located?

Cotino is located in Rancho Mirage, in the Coachella Valley, California.

How much do homes in Cotino cost?

Prices start around $1.3 million.

What is the Artisan Club?

The Artisan Club is an optional membership that provides access to amenities such as a restaurant, bar, wellness center, and a lagoon.

Is the Parr House from The Incredibles 2 real?

Yes, there is a recreation of the Parr family home in Cotino.

Where is the next Storyliving by Disney community being built?

The next community, Asteria, is being developed in Pittsboro, North Carolina.

Takeaways

Disney is entering the residential real estate market with Storyliving by Disney, offering a unique Disney-inspired lifestyle.
Cotino is the first community, located in Rancho Mirage, California, featuring luxury homes and exclusive amenities.
The Artisan Club provides residents with access to Disney-themed spaces and activities.
Disney plans to expand the Storyliving concept to other regions with the development of Asteria in North Carolina.

Discussion

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Sources

Disney Is Banking On Real Estate With Its First Storyliving By Disney Community In The Coachella Valley First live look inside Disney's new Cotino community The Incredibles 2 House is REAL

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