Meghan Markle Launches 'As ever' Brand, Thanks Longtime Creative Team

In-Depth Analysis

Following the closure of her lifestyle blog 'The Tig' upon joining the Royal Family, Meghan Markle is re-entering the commerce space with 'As ever.' This venture follows her multi-project deals with Netflix, which included the series *With Love, Meghan*, offering glimpses into her life and creative process, featuring collaborators like Daniel Martin.

The brand, initially introduced with the name 'American Riviera Orchard,' has now settled on 'As ever.' Pre-launch activities included sending handmade jam samples to celebrity friends, generating buzz but also comparisons to the factory-produced versions expected for general sale. An email update shared details about crêpes as a "canvas for flavor" and suggested reusing the jam's "keepsake packaging," described as resembling fancy perfume boxing – a detail highlighted in a New York Magazine piece which also touched on the brand's evolving identity and launch specifics.

Behind-the-scenes glimpses shared on Instagram show Meghan actively involved, from cooking in her Montecito home kitchen to overseeing product packaging. Her public acknowledgement of Rosenberg, Martin, and Sax underscores a narrative of loyalty and long-term creative partnership, aiming to ground the brand in a history predating her royal status. While anticipation is high, some commentary points to lingering questions about the full product range, pricing, and the exact launch date beyond the initial "this week" tease.

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FAQ

* **Q: What is 'As ever'?

* **Q: Who are the 'boys' Meghan Markle thanked?

* **Q: When can I buy 'As ever' products?

Takeaways

**New Lifestyle Option:** Consumers interested in celebrity-backed lifestyle brands have a new entrant with 'As ever,' focusing initially on artisanal-style food products.
**Brand Narrative:** The emphasis on long-term collaboration and personal involvement aims to connect with consumers seeking authenticity.
**Stay Updated:** Keep an eye on the official 'As ever' website and social media channels for specific product availability and pricing details as they are released.

Discussion

The launch of 'As ever' brings Meghan Markle back into the lifestyle market. Do you think this brand focusing on home and food products will resonate with consumers? Let us know!

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Sources

People: Meghan Markle Praises ‘the Boys’ Who Have Been with Her ‘Through Thick and Thin’ on Eve of As Ever’s Launch target="_blank" New York Magazine (Intelligencer): Meghan Markle’s Latest Big Idea: Rinsing and Reusing Jam Jars target="_blank"

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