Yanuki
Sports / Basketball
As March Madness begins, Adidas and Candace Parker, President of Adidas Women's Basketball, have launched a new film as part of the 'You Got This' campaign. This campaign highlights the positive aspects of competition and how support can co...
The new film, executive produced by Candace Parker, is a part of Adidas' global 'You Got This' campaign. It positions competition as a positive force that can improve the game for everyone. The film shows how even competitors can leverage their tenacity and shared respect for the sport to improve their own game and elevate the game as a whole. Parker assembled a roster of rookie and veteran players to demonstrate how support and friendly competition can enhance performance. The film offers a unique view into the sisterhood within women's basketball and Adidas' vision for women's sports. The campaign will run throughout the women’s March Madness competition.
', 'a': "It's a global campaign by Adidas that emphasizes the positive aspects of competition in sport, showing how support and rivalry can coexist to benefit athletes."}, {'q': 'Who is Candace Parker?', 'a': 'Candace Parker is a WNBA icon and the President of Adidas Women's Basketball. She executive produced the new film for the 'You Got This' campaign.'}]
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