- **Q: How can I identify authentic University of Arizona merchandise?
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Sports / College Basketball
With the University of Arizona Wildcats heading to the Final Four for the first time in 25 years, demand for team merchandise is soaring. However, this surge in popularity has also led to a rise in counterfeit products. University officials...
The University of Arizona's Trademarks and Licensing Program is working with law enforcement, Homeland Security Investigations, and the National Intellectual Property Rights Center to combat the sale of counterfeit merchandise. Authorized pop-up shops are available at various locations, including the Campus Store, Park & Speedway, and the Football Stadium parking lot. General Manager Kelly Sauer advises fans to check for hologram stickers and trademark logos to ensure authenticity. Prices that seem too good to be true are often a red flag. By buying from licensed vendors, fans can protect themselves from fraud and contribute to the university's financial well-being.
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