- **Q: How does Sam Leavitt balance NIL deals with his football obligations?
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Sports / College Football
Arizona State quarterback Sam Leavitt has quickly risen to national prominence, balancing his on-field performance with lucrative NIL (Name, Image, Likeness) deals. After a strong 2024 season, Leavitt is now a Heisman Trophy contender and a...
### Balancing NIL and Football Sam Leavitt's rise to fame has brought numerous NIL opportunities, but he remains focused on his primary goal: football. With endorsements from Powerade, Jones Ford Verde Valley, and Cold Beers & Cheeseburgers, Leavitt is learning to manage his brand without compromising his performance on the field. His brother, Dallin Leavitt, plays a crucial role in filtering potential deals, ensuring they align with Sam's values and don't interfere with his training.
### Leavitt's Leadership Coach Kenny Dillingham praises Leavitt's authentic leadership style, noting that he has settled into being himself, which has resonated with the team. Dillingham emphasizes the importance of Leavitt's preparation, passion, and physical play, which inspire his teammates.
### Heisman Potential According to PFF (Pro Football Focus), Sam Leavitt is a top contender for the 2025 Heisman Trophy. His dual-threat capabilities, combined with his strong connection with receiver Jordyn Tyson, make him a standout player. Leavitt's success in 2024, where he earned high PFF grades in both passing and rushing, positions him as a well-rounded and dynamic quarterback to watch. He is the only returning quarterback in the country who earned an 80.0-plus PFF passing and rushing grade last season.
### Jordyn Tyson: A Key Target Jordyn Tyson's return is a significant boost for Leavitt and the ASU offense. Tyson, who ranked ninth in PFF receiving grade last year, provides a reliable and dynamic target for Leavitt. Their on-field chemistry is evident, with nearly 1,100 passing yards and a high passer rating when Tyson is targeted.
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