- **Q: Why was the name 'Yeti' dropped?
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Sports / Hockey
After a 13-month naming process and over 850,000 fan votes, the Utah Hockey Club has officially been named the Utah Mammoth. The team's owners, Ryan and Ashley Smith, announced the new name, stating it symbolizes the community's identity an...
The Utah Mammoth's naming journey began in April 2024, with Smith Entertainment Group seeking public input. Initial polls narrowed down 20 potential names to six finalists: Yeti, Blizzard, Hockey Club, Venom, Outlaws, and Mammoth. Trademark issues with Yeti Coolers led to the team dropping 'Yeti,' which was initially a fan favorite. The final vote was between Mammoth, Hockey Club, and Outlaws. The team's color scheme—Rock Black, Salt White, and Mountain Blue—remains, with updated designs created by Doubleday & Cartwright.
The primary logo, the 'Mountain Mammoth,' features the Wasatch Mountain Range on the mammoth's head, with a silhouette of Utah and a hidden 'M.' The team will wear the Mammoth logo on home jerseys and the state's name on away jerseys. 'Utah Hockey Club' will be honored nostalgically in the future. The Utah Mammoth will introduce a Mammoth-inspired mascot at home games next season.
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