Yanuki
Sports / Motorsports
Apple TV has secured a five-year deal to become the exclusive broadcaster of Formula 1 in the United States, beginning in 2026. This partnership marks a significant shift in how U.S. audiences will experience F1 racing.
Apple's move to acquire exclusive F1 broadcasting rights aligns with its strategy of securing live sports content to enhance the Apple TV+ offering. This deal follows the success of "F1: The Movie" and aims to capitalize on the growing popularity of Formula 1 in the U.S.
The partnership will provide comprehensive coverage, including practice, qualifying, and sprint sessions. Apple TV subscribers will have access to ad-free viewing, while select races and practice sessions will be available for free.
This agreement replaces ESPN as the primary U.S. broadcaster. The transition promises a more integrated and innovative viewing experience, leveraging Apple's ecosystem of devices and services.
Apple's Senior Vice President of Services, Eddy Cue, emphasized the company's commitment to delivering a unique and premium fan-first experience.
The partnership includes exclusive broadcasting rights for Formula 1 races in the U.S. on Apple TV, starting in 2026. This encompasses all practice, qualifying, and sprint sessions, as well as the races themselves. Select races and all practice sessions will be available for free on the Apple TV app throughout the season.
Apple is reportedly paying approximately $140 million per year for the five-year Formula 1 rights.
Yes, F1 TV Premium will continue to be available in the U.S., but it will require an Apple TV subscription.
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