Why does the NBA schedule games on Easter and Christmas?
To maximize viewership and revenue, as these holidays often see increased television audiences.
Sports / NBA
Legendary NBA coach Phil Jackson has criticized the NBA for its scheduling decisions, specifically playing games on Easter Sunday and Christmas Day. This marks a rare public comment from Jackson, who has previously voiced concerns about the...
Phil Jackson, a 13-time NBA champion as a player and coach, has once again weighed in on the state of the league, this time focusing on scheduling. His critique centers on the NBA's decision to hold games on Easter Sunday and Christmas Day, which he views as a test of faith. This scheduling practice isn't new, but it becomes more prominent when Easter falls later in April, coinciding with the start of the NBA playoffs. Jackson's concerns echo his previous criticisms of the league's increasing focus on social justice messaging, which he believes detracts from the game.
The NBA's decision to play on holidays is driven by the desire to maximize viewership, as these are days when many people are gathered together and looking for entertainment. The NFL has also started scheduling games on Christmas Day, intensifying the competition for viewers. While this strategy has proven successful in terms of ratings, it has also drawn criticism from those who believe that it disrespects the religious significance of these holidays. The trend towards holiday games seems unlikely to change, given the financial incentives for leagues and networks.
To maximize viewership and revenue, as these holidays often see increased television audiences.
Yes, he has previously criticized the league's embrace of social justice messaging and its impact on viewership.
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