Why is "Choose Love" being displayed in NFL end zones and on helmets?
To honor Martin Luther King Jr. and promote values of dignity, empathy, and unity.
Sports / NFL
The NFL is set to honor the legacy of Rev. Martin Luther King Jr. during the divisional round playoff games and Super Bowl LX by displaying the message "Choose Love" in end zones and on player helmets. This initiative underscores the league...
The NFL's decision to honor Martin Luther King Jr. with the "Choose Love" message reflects a broader trend of incorporating social justice initiatives into professional sports. This initiative builds upon the league’s six-season history of on-field social justice messaging, allowing teams to display messages of their choice in end zones during home games. The selection of "Choose Love" highlights the NFL's focus on promoting dignity, empathy, and unity, values championed by Dr. King. The message gained prominence after the Buffalo Bills adopted it in 2022, demonstrating its power to unify communities in times of tragedy. This year, the Super Bowl will also feature "It Takes All of Us" in the opposite end zone, reinforcing the message of collective responsibility.
To honor Martin Luther King Jr. and promote values of dignity, empathy, and unity.
During the divisional round playoff games and Super Bowl LX.
The Buffalo Bills first adopted it in 2022 after a mass shooting in Buffalo.
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