How many people watched Super Bowl LX?
An estimated 124.9 million viewers watched Super Bowl LX across various platforms.
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Super Bowl LX Viewership and Bad Bunny Halftime Show Ratings | Oregon State Basketball: The End of the Wayne Tinkle Era | Mexico vs. USA: Intense Rivalry at the World Baseball Classic 2026 | Italy vs. Great Britain in 2026 World Baseball Classic: Espresso-Fueled Victory | Edwin Díaz's Triumphant Return: WBC and Dodgers Move | Raiders Sign Matt Gay to Replace Daniel Carlson | Warriors and Thunder Face Short-Handed Matchup | Matthew Boyd Reunites with Tarik Skubal and Honors Family Legacy at WBC | Shai Gilgeous-Alexander Ties Wilt Chamberlain's Record for Consecutive 20-Point Games | Super Bowl LX Viewership and Bad Bunny Halftime Show Ratings | Oregon State Basketball: The End of the Wayne Tinkle Era | Mexico vs. USA: Intense Rivalry at the World Baseball Classic 2026 | Italy vs. Great Britain in 2026 World Baseball Classic: Espresso-Fueled Victory | Edwin Díaz's Triumphant Return: WBC and Dodgers Move | Raiders Sign Matt Gay to Replace Daniel Carlson | Warriors and Thunder Face Short-Handed Matchup | Matthew Boyd Reunites with Tarik Skubal and Honors Family Legacy at WBC | Shai Gilgeous-Alexander Ties Wilt Chamberlain's Record for Consecutive 20-Point Games
Sports / NFL
Super Bowl LX Viewership and Bad Bunny Halftime Show Ratings
Super Bowl LX between the Seattle Seahawks and the New England Patriots took place on Sunday, February 8, 2026. While the game and the halftime show featuring Bad Bunny drew massive audiences, they fell short of breaking viewership records.
Key Insights
- Super Bowl LX averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+.
- This is the second most-watched Super Bowl in history, behind Super Bowl LIX (127.7 million viewers in 2025).
- The game peaked at 137.8 million viewers during the second quarter, setting a U.S. record for peak audience.
- Bad Bunny's halftime show averaged 128.2 million viewers, making it the fourth-most-watched halftime show in Super Bowl history.
- Telemundo's Spanish-language broadcast averaged 3.3 million viewers, the most-watched Super Bowl Spanish-language broadcast in the U.S.
In-Depth Analysis
Super Bowl LX saw the Seattle Seahawks defeat the New England Patriots. The game's viewership numbers, while impressive, did not surpass the previous year's record. Nielsen's new Big Data + Panel measurement methodology was used for the first time, providing more accurate TV measurement.
The halftime show, headlined by Bad Bunny, drew a significant audience, though it ranked fourth in terms of viewership compared to previous halftime performances. Social media consumption of the halftime show set a record with 4 billion views in the first 24 hours, a 137% increase over the previous year. Over 55% of these social views came from international markets, demonstrating the global appeal of the Super Bowl and its halftime entertainment.
NBC's 'Primetime in Milan' Olympic show, which aired after the Super Bowl, benefited from the lead-in, averaging 42 million viewers, marking the network's largest Winter Olympics audience since the 2014 Sochi Games.
FAQ
Who performed at the Super Bowl LX halftime show?
Bad Bunny headlined the Super Bowl LX halftime show.
What was the peak viewership during Super Bowl LX?
Viewership peaked at 137.8 million viewers during the second quarter.
Takeaways
- Super Bowl LX was a major television event, drawing a massive audience despite not breaking viewership records.
- Bad Bunny's halftime show was a cultural phenomenon, generating significant social media engagement.
- The Super Bowl continues to be a valuable platform for advertisers and a significant cultural event with global reach.
Discussion
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Sources
Disclaimer
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