* **Q: Which MLB teams recently partnered with SeatGeek?
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Sports / Ticketing
SeatGeek continues to solidify its position in the sports ticketing landscape, announcing new partnerships with three Major League Baseball teams: the Los Angeles Dodgers, Cleveland Guardians, and Arizona Diamondbacks. These agreements desi...
SeatGeek, already the official ticket marketplace for Major League Baseball, is deepening its ties within the league through these individual team agreements. By partnering with the Dodgers, Guardians, and Diamondbacks, SeatGeek expands its local market presence in Los Angeles, Cleveland (where it already partners with the Cavaliers and Monsters), and Phoenix (where it partners with the Cardinals).
Executives from all three teams, including Lon Rosen (Dodgers EVP & CMO), Tim Salcer (Guardians SVP, Sales & Services), and Derrick Hall (Diamondbacks President, CEO & General Partner), expressed excitement about the partnerships, emphasizing the benefits for fans and season ticket members. Sarah Kettler, SeatGeek's VP of Marketing and Communications, highlighted the company's commitment to delivering an optimal, seamless ticketing experience using cutting-edge solutions.
A key component mentioned in the Dodgers and Guardians announcements is access to SeatGeek's "Next Fan Up" suite. This includes tools like AI-powered smart pricing, aiming to help fans, particularly season ticket members, easily list their tickets for resale and achieve the best possible value. The Diamondbacks partnership similarly focuses on making ticket access and resale easier through SeatGeek's user-friendly platform. These features signify a move towards more dynamic and data-driven ticketing solutions for fans.
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These partnerships reflect a growing trend of teams consolidating their secondary ticketing onto specific platforms. How do you think this impacts the fan experience compared to using multiple different marketplaces? Do you think this trend will last? Let us know!
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