When will the JS:01 be available?
The JS:01 will officially be available on July 18 to celebrate WNBA All-Star weekend.
Sports / WNBA
Connecticut Sun guard Jacy Sheldon is realizing a dream with the launch of her signature shoe, the JS:01, created in collaboration with HOLO Footwear. This makes her one of only four active WNBA players with a signature shoe, joining A'ja W...
The JS:01 will officially be available on July 18 to coincide with WNBA All-Star weekend. The initial launch includes four colorways, with the newest being a pink and white design called 'Bubblegum.' This launch marks HOLO Footwear's first collaboration with a major retailer in the basketball space, partnering with Dick's Sporting Goods.
Sheldon's family is a significant inspiration behind the shoe's design. The logo incorporates three arrows representing the Down syndrome symbol, a tribute to her sister, Emmy. The initials of her parents and siblings (Laura, Emmy, Ajay, and Duane) are represented by 'L.E.A.D.' on the shoe. The phrase 'family comes first' is also featured on the sole, along with a nod to her time at Ohio State with a large 'O'.
Sheldon has also learned valuable lessons from WNBA veterans like Tina Charles and Natasha Howard, focusing on excelling at her strengths to build a long and impactful career.
The JS:01 will officially be available on July 18 to celebrate WNBA All-Star weekend.
Besides being one of only four active WNBA players with a signature shoe, Sheldon received equity in HOLO Footwear as part of the partnership.
The shoe includes a tribute to her sister with Down syndrome, the initials of her family members, the phrase "family comes first," and a nod to her time at Ohio State.
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