What is Project B?
Project B is a new global women's basketball league set to launch in November 2026, offering higher salaries and player equity.
Sports / WNBA
Project B, a new global women's basketball league, is attracting WNBA players with promises of higher salaries and equity. However, WNBA star Caitlin Clark has declined an offer to join, focusing on her WNBA career and Team USA commitments....
Project B aims to provide an alternative for WNBA players seeking higher compensation and more control. Founded by former Facebook executive Grady Burnett and Skype co-founder Geoff Prentice, the league is structured as a player-driven enterprise, offering athletes equity and a chance to shape its direction.
**Players Involved:** - Sophie Cunningham (Indiana Fever) - Leonie Fiebich (New York Liberty) - Jonquel Jones (New York Liberty) - Nneka Ogwumike (Seattle Storm) - Alyssa Thomas (Phoenix Mercury) - Jewell Loyd (Las Vegas Aces) - Kamilla Cardoso (Chicago Sky) - Li Meng (Former Washington Mystics guard) - Janelle Salaun (Golden State Valkyries forward) - Juste Joycyte (Golden State Valkyries guard)
**Why This Matters:** The emergence of Project B reflects a growing demand for better opportunities in women's basketball. With the WNBA's CBA negotiations ongoing, Project B offers a compelling alternative, potentially influencing the future of player compensation and league structures. The involvement of established WNBA players like Fiebich and Jones signals a shift towards greater player agency and a desire for global exposure. Caitlin Clark's decision to remain in the WNBA underscores the league's continued importance as a primary platform for many top players.
**Historical Context:** The WNBA has long faced challenges related to player salaries and offseason opportunities. Project B represents a new effort to address these issues, drawing inspiration from other alternative leagues like Unrivaled and Athletes Unlimited. The league's emphasis on player equity and global expansion could set a new precedent for professional women's sports.
Project B is a new global women's basketball league set to launch in November 2026, offering higher salaries and player equity.
Clark is focused on her WNBA career with the Indiana Fever and her commitments to Team USA, prioritizing her health and preparation.
Project B reportedly promises salaries starting at $2 million annually, with a compensation model designed to attract top WNBA talent.
The proposed CBA includes salary increases but also an earlier start to the season, potentially creating conflicts for players committed to Project B.
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