Cheersy Raises $550K with Kerry Washington as Lead Investor

In-Depth Analysis

Amy Shack Egan's journey from planning weddings as a side hustle to founding Modern Rebel and then Cheersy showcases her deep understanding of the wedding industry. Recognizing the challenges couples face in finding reliable wedding coordinators, Egan launched Cheersy in February 2025. The platform aims to solve the problem of difficult-to-navigate online wedding marketplaces and the reliance on word-of-mouth recommendations.

Cheersy's pre-seed round included investments from Elizabeth Cutler (co-founder of SoulCycle), Jennifer Gilbert (founder of Save the Date), and Christina Tosi (founder of Milk Bar), in addition to Kerry Washington. Egan's unique position as a former wedding planner allows her to focus on both the user experience and the needs of wedding coordinators.

Navigating the challenges of launching a startup while pregnant with twins, Egan has postponed the seed round to 2026, focusing on growing Cheersy's customer base and vendor connections. Her experience demonstrates that building a startup is not a straight line, but her dedication and industry insights position Cheersy for future success.

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FAQ

What is Cheersy?

Cheersy is a digital platform that connects couples with pre-vetted wedding coordinators.

How much funding has Cheersy raised?

Cheersy has raised $550,000 in pre-seed funding.

Who is the lead investor in Cheersy?

Kerry Washington is the lead investor.

What problem does Cheersy solve?

Cheersy addresses the difficulty couples face in finding trusted and reliable wedding coordinators.

Takeaways

Cheersy simplifies wedding planning by connecting couples with vetted coordinators.
The platform has garnered significant investment, signaling its potential in the wedding industry.
Amy Shack Egan's experience as a wedding planner gives her a unique perspective on the market.
High-profile investors like Kerry Washington believe in Cheersy's mission to celebrate all couples.
Couples can use Cheersy to find trusted coordinators, reducing the stress of wedding planning.

Discussion

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Sources

At 23, she became a wedding planner. A decade later, she's raised $550,000 for her nuptials startup—with Kerry Washington as lead investor

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