Paramount+ Renames Top Tier to Paramount+ Premium

In-Depth Analysis

In June 2023, Paramount Global merged Showtime into Paramount+, creating the Paramount+ With Showtime bundle and phasing out the standalone Showtime streamer by April 2024. Now, after two years, the company is dropping the Showtime name from Paramount+. According to Paramount, the name change reflects the broad and diverse offerings across both plan tiers since Showtime programming was introduced to the Essential plan. Paramount+ Premium includes Showtime original programming like "Dexter: Original Sin," "Yellowjackets," and "The Chi," as well as live Showtime East and West feeds, CBS News 24/7, CBS Sports HQ, and Mixible news and pop culture. Unlike rival Max, which will become HBO Max again, the Paramount+ rebranding was quieter. The Paramount+ With Showtime linear TV network will retain its name, potentially causing some confusion. The company said subscribers might not see the plan name change immediately depending on their device but assured them that plan benefits would not be impacted.

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FAQ

What is the new name for Paramount+ With Showtime?

The new name is Paramount+ Premium.

Will the price change?

No, the price remains the same.

Will I still have access to Showtime content?

Yes, Showtime programming remains an important part of Paramount+ Premium.

Is the name of the Paramount+ With Showtime linear TV network changing?

No, the linear TV network will retain its name.

Takeaways

The top-tier streaming package is now called Paramount+ Premium.
Subscribers retain access to Showtime content at the same price.
The rebranding aims to simplify the Paramount+ offerings.
The linear TV network Paramount+ With Showtime name remains unchanged.
The change reflects the company's focus on diverse offerings across plan tiers.

Discussion

What do you think about the rebranding? Will it simplify things for subscribers, or cause more confusion? Share this article with others who need to stay ahead of this trend!

Sources

Paramount+ With Showtime Streaming Service Gets Renamed ‘Paramount+ Premium’ Paramount+ Drops Showtime Name on Streamer’s Ad-Free Tier Paramount Plus with Showtime is dead — meet Paramount Plus Premium

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