What is the 'Make Them Look' campaign?
It's a NYX Professional Makeup initiative that celebrates and empowers women in sports.
Style And Beauty / Makeup
NYX Professional Makeup has partnered with college basketball star Lauren Betts, recognized as both Conference Player of the Year and Defensive Player of the Year. This collaboration highlights NYX's commitment to supporting female athletes...
NYX Professional Makeup's 'Make Them Look' campaign, launched in 2024, continues to champion female athletes. Lauren Betts' partnership exemplifies the brand's dedication to redefining beauty standards within sports culture. The campaign features Betts across NYX's digital platforms and includes community-focused events promoting connection and mentorship.
In a related event, Betts and fellow UCLA Bruins basketball players Charlisse Leger-Walker and Gabriela Jaquez showcased their versatility by performing with the UCLA dance team during a halftime show. This performance underscores the team's camaraderie and willingness to engage in diverse activities.
NYX Professional Makeup's commitment extends beyond individual endorsements, as seen in their multi-year partnership with the NWSL's Angel City Football Club. These initiatives reflect a broader movement toward recognizing and supporting female athletes in various arenas.
It's a NYX Professional Makeup initiative that celebrates and empowers women in sports.
Lauren Betts uses NYX Professional Makeup The Brow Glue Crazy Lift Brow Lamination Gel, Butter Gloss, and Epic Inky Stix.
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