What is Labubu and Why is it Trending?

In-Depth Analysis

### Origins and Rise of Labubu

Labubu originated from Kasing Lung’s "The Monsters" series, a Nordic mythology-inspired picture book trilogy that debuted in 2015. In 2019, Pop Mart transformed these characters into vinyl collectibles, leading to their viral status. Labubu is described as a kind-hearted elvish creature with a mischievous look.

### The Celebrity Effect

Labubu’s rise to fame is largely attributed to endorsements from celebrities like Lisa from BLACKPINK, Simone Biles, and Emma Roberts. Their public affection for Labubu has driven demand, with fans willing to queue for hours and pay significant markups on resale markets.

### Spotting Counterfeits ("Lafufus")

Due to Labubu’s popularity, counterfeit versions have emerged. Key differences to look for include:

**Teeth Count:** Real Labubus have nine teeth.
**Facial Details:** Check for off-color paint or sloppy finishing on the eyes and blush.
**Stitching:** Uneven or frayed forehead stitching indicates a fake.
**Foot Stamp:** Authentic Labubus have the Pop Mart logo and "O Kasing" engraved on their feet.

### The Bag Charm Trend

Bag charms, including Labubu plushies, are a major accessory trend. Influenced by Y2K fashion, bag charms allow individuals to showcase their personal style through layering tassels, chains, and trinkets. Other popular bag charms include nostalgic video game keychains like Tamagotchi and designer charms like the Coach cherry charm.

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FAQ

What is Labubu?

Labubu is an elvish creature from Pop Mart’s "The Monsters" series, created by Hong Kong artist Kasing Lung.

Why is Labubu so popular?

Celebrity endorsements, particularly from BLACKPINK’s Lisa, have significantly boosted Labubu’s popularity.

How can I spot a fake Labubu?

Check the tooth count (nine), facial details, stitching quality, and foot stamp for the Pop Mart logo and "O Kasing" engraving.

What are some other popular bag charms?

Besides Labubu, popular options include Tamagotchi keychains, Coach cherry charms, and personalized initial charms.

Takeaways

Labubu is a popular collectible toy and bag charm, driven by celebrity endorsements and unique design.
Be cautious of counterfeit versions and check for key identifying features.
Bag charms are a versatile way to personalize accessories and express individual style.
The popularity of Labubu reflects broader trends in collectible toys and fashion accessories.

Discussion

Do you think this trend will last? Which bag charms are your favorite? Let us know!

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Sources

What Is Labubu? Everything to Know About the Viral Toy Why Is Everyone Obsessed With Plushie Bag Charms? We Found 24 Ways to Try the Trend, Starting at $5 What Is a Labubu Doll? Inside the Toys Taking the World by Storm

Disclaimer

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