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BMW iX3 and Sabastian Sawe Headline Berlin Marathon 2025 | 2026 BMW iX3 and 2027 i3 Sedan usher in Neue Klasse Era | BMW Takes on Tesla and Chinese EV Rivals with Software and Brand Value | BMW iX3 and Sabastian Sawe Headline Berlin Marathon 2025 | 2026 BMW iX3 and 2027 i3 Sedan usher in Neue Klasse Era | BMW Takes on Tesla and Chinese EV Rivals with Software and Brand Value

Sports / Running

BMW iX3 and Sabastian Sawe Headline Berlin Marathon 2025

The 2025 Berlin Marathon is set to be a remarkable event, featuring approximately 55,000 runners and the inaugural use of the new, all-electric BMW iX3 as the lead vehicle. Amidst heightened security with over 800 police officers ensuring s...

BMW BERLIN-MARATHON mit der Neuen Klasse – Neuer BMW iX3 erstmals im „Renneinsatz“.
BMW iX3 and Sabastian Sawe Headline Berlin Marathon 2025 Image via BMW Group
TOPIC bmw ix3

Automotive / Electric Vehicles

2026 BMW iX3 and 2027 i3 Sedan usher in Neue Klasse Era

BMW is entering a new era with the 2026 iX3 and the upcoming 2027 i3 sedan, the first models based on the Neue Klasse platform. These vehicles promise significant advancements in technology, driving experience, and design, setting the stage...

BMW unveils iX3 EV hopeful in push to recover market share

Tech / Automotive

BMW Takes on Tesla and Chinese EV Rivals with Software and Brand Value

BMW is ramping up its efforts to challenge Tesla and Chinese electric vehicle (EV) rivals by focusing on software innovation and leveraging its established brand value. The German automaker is set to roll out a fleet of software-controlled...

BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals