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Yanuki
KEYWORD TOPIC
95% of Shoppers Research Influencer Picks Before Buying | Influencer Marketing Trends in 2026: Authenticity, Micro-Influencers, and Strategic Partnerships | 95% of Shoppers Research Influencer Picks Before Buying | Influencer Marketing Trends in 2026: Authenticity, Micro-Influencers, and Strategic Partnerships

Retail / Social Commerce

95% of Shoppers Research Influencer Picks Before Buying

A recent PYMNTS Intelligence report, "Generational Pulse: Just How Influential Are Influencers?," reveals that influencer marketing primarily serves as a starting point for shoppers. While more than half of U.S. consumers make a purchase ba...

Why modern brands use micro-influencer marketing platforms to drive scalable growth (Sponsored)
95% of Shoppers Research Influencer Picks Before Buying Image via EU-Startups
TOPIC influencer marketing