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The Science of Cool: What Makes Someone 'Cool'? | The Science of Cool: What Makes Someone 'Cool'?

Lifestyle / Culture

The Science of Cool: What Makes Someone 'Cool'?

What makes someone 'cool'? A recent study has identified six key traits that are universally associated with coolness across different cultures, offering insights into the science behind this sought-after status.

Are Richard Branson, Elon Musk 'cool?' Researchers may have figured it out.
The Science of Cool: What Makes Someone 'Cool'? Image via USA Today
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