Why did Southwest change its baggage policy?
The change is part of a broader strategy to increase revenue, adapt to industry trends, and meet evolving customer expectations.
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Travel / Airlines
Southwest Airlines' New Baggage Policy: What Travelers Need to Know
After years of being known for its customer-friendly 'Bags Fly Free' policy, Southwest Airlines has implemented a new baggage fee structure. This change, effective May 28, 2025, brings Southwest in line with other major U.S. airlines. This...
Key Insights
- Southwest Airlines now charges $35 for the first checked bag and $45 for the second checked bag for most passengers.
- This policy change is part of a broader strategy to increase revenue and cater to evolving traveler expectations. Southwest expects to net $4 billion in profit from this and other changes.
- Certain travelers, such as Business Select flyers, Rapid Rewards A-List Preferred members, and Southwest credit card users, retain some free baggage benefits.
- CEO Bob Jordan emphasizes that these changes are about providing customers with more choices and ensuring the airline's long-term sustainability.
In-Depth Analysis
Southwest Airlines' decision to end its 'Bags Fly Free' policy marks a significant shift in its business model. Previously, Southwest distinguished itself by allowing all passengers to check two bags for free. Now, the airline is aligning with competitors like American, Delta, and United, which charge for checked baggage.
**Background Context:** The airline industry has been trending towards ancillary fees for years. These fees help airlines boost revenue and offer unbundled fares. Southwest's move reflects a need to adapt to these industry norms and meet financial targets.
**Policy Details:** - First checked bag: $35 - Second checked bag: $45 - These fees apply to flights booked or voluntarily changed on or after May 28, 2025.
**Exceptions:** - Business Select flyers: Two free checked bags. - Rapid Rewards A-List Preferred members: Two free checked bags. - A-List status holders: One free checked bag. - Southwest credit card users: One free checked bag.
**CEO's Perspective:** Bob Jordan has emphasized that the changes are not solely driven by investor pressure but reflect broader industry trends and consumer behavior. He also mentioned that Southwest is “not abandoning anybody,” as they still offer great fares. Jordan also revealed that he likes to help the flight crew by picking up trash and serving snacks. He also shared advice he got from the airline’s cofounder: “If you don’t change, you die.”
**How to Prepare:** - Compare baggage fees across different airlines before booking. - Consider applying for a Southwest credit card to receive free checked bag benefits. - Pack strategically to avoid checked baggage altogether.
**Who This Affects Most:** - Budget travelers who previously relied on Southwest's free baggage policy. - Families traveling with multiple bags.
FAQ
Who is exempt from the new baggage fees?
Business Select flyers, Rapid Rewards A-List Preferred members, A-List status holders, and Southwest credit card users retain some free baggage benefits.
How does Southwest's baggage policy compare to other airlines?
Southwest's new policy aligns it with competitors like American, Delta, and United, which charge similar fees for checked baggage.
Takeaways
- Southwest Airlines now charges for checked bags, impacting the overall cost of travel.
- Certain passengers can still avoid baggage fees through loyalty programs or credit card perks.
- This change reflects a broader industry trend towards ancillary fees and unbundled fares.
- CEO Bob Jordan is trying to keep the Southwest spirit alive, even with the changes.
Discussion
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Disclaimer
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