Yanuki
Travel / Aviation
AirBooking and Turkish Airlines have joined forces to provide travelers with exclusive content and pricing through New Distribution Capability (NDC) technology, enhancing the booking experience by bypassing traditional Global Distribution S...
The partnership between AirBooking and Turkish Airlines represents a significant shift in airline retailing. AirBooking's NDC platform provides a unified interface where travel agents can access Turkish Airlines' exclusive NDC content alongside traditional GDS inventory.\n\nThis integration allows for seamless management of ancillary services such as seats, baggage, and upgrades, all within a single transaction. Real-time dynamic pricing, based on customer profiles, further enhances the booking experience. One of the key benefits is the elimination of the US$24 GDS distribution surcharge, which has been in place since October 2024.\n\nFor corporate clients, the collaboration offers tailored pricing structures based on travel volume and company-specific agreements. Enhanced expense management, consolidated reporting, and policy compliance tools provide advanced booking controls. Direct airline relationship benefits include exclusive promotions and priority support, along with simplified procurement for complex itineraries and dynamic bundling of flights with ancillary services.\n\nAirBooking's NDC expertise, backed by IATA NDC Level 4 certification in 2019, ensures full compliance with IATA NDC 21.3 standards, delivering 50-70% cost savings compared to traditional GDS solutions.
\n - A: New Distribution Capability (NDC) is a modern standard developed to streamline airline retailing.\n- Q: What are the benefits of this partnership?\n - A: Benefits include access to exclusive content, transparent pricing, cost savings, and enhanced functionality for travel professionals and corporate clients.
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