What does the Viking and PGA TOUR partnership entail?
Viking is now the Official Cruise Line of the PGA TOUR and PGA TOUR Champions, with increased brand visibility on PGA TOUR platforms.
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Travel / Cruises
Viking Expands Reach with PGA TOUR Partnership & Mississippi River Cruises
Viking Cruises is expanding its reach through a new partnership with the PGA TOUR and offering unique exploration of the American South via Mississippi River cruises.
Key Insights
- Viking has become the Official Cruise Line of the PGA TOUR and PGA TOUR Champions through 2030.
- The partnership aims to increase Viking's brand awareness through media and digital placements on PGA TOUR platforms.
- Viking Mississippi cruises offer immersive experiences along the Mississippi River, exploring cities like Natchez, Vicksburg, and Greenville.
- These cruises provide an inclusive way to experience the American South, with fares covering meals, drinks, Wi-Fi, and shore excursions.
In-Depth Analysis
Viking's partnership with the PGA TOUR signifies a strategic move to align with the interests of its clientele, many of whom are avid golfers and travelers. This collaboration will enhance Viking's visibility through various PGA TOUR platforms, reaching a global audience.
The Viking Mississippi cruises offer a unique and comfortable way to delve into the history and culture of the American South. The eight-day Mississippi Delta Explorer itinerary, for example, travels from New Orleans to Memphis, with stops in smaller cities along the way. Passengers can enjoy complimentary shore excursions, onboard music, and cuisine reflecting the region's heritage. The ship itself is designed with the region in mind, featuring artwork and décor inspired by the Mississippi River and its cultural significance.
The cruises are also designed to handle the fluctuating water levels of the Mississippi River, ensuring a smooth and reliable journey for passengers.
FAQ
What is included in the Viking Mississippi cruise fares?
Fares generally cover lodging, meals, drinks, Wi-Fi, entertainment, and at least one shore excursion per port.
What makes the Viking Mississippi cruises unique?
They offer an immersive experience of the American South's culture and history, combined with the comfort and convenience of a river cruise.
Takeaways
- Viking is expanding its reach to new audiences, and providing travelers unique ways to explore. The PGA partnership allows Viking to connect with golf enthusiasts, while the Mississippi cruises provide an all-inclusive way to discover the American South.
Discussion
What are your thoughts on Viking's new partnership with the PGA TOUR? Would you consider a Mississippi River cruise? Share this article with others who need to stay ahead of this trend!
Sources
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