Morning Show Ratings: "GMA" Leads, "Today" Wins Key Demo

In-Depth Analysis

GMA, Today, and CBS Mornings experienced varied performance in the week of April 28:

**Good Morning America (GMA):** Averaged 2.686 million total viewers (up 1% week-to-week) but declined 5% in the A25-54 demo. Year-over-year, GMA was down 4% in total viewers and 10% in the demo. [AdWeek?ref=yanuki.com]

**Today:** Finished with 2.572 million total viewers (flat week-to-week) but led in the A25-54 demo with 598,000 viewers (down 2% week-to-week). Year-over-year, Today was down 7% in total viewers and 11% in the demo. [NBC News Press Releases?ref=yanuki.com]

**CBS Mornings:** Attracted 1.924 million total viewers (up 1% week-to-week) but declined 4% in the A25-54 demo. Compared to 2024, CBS Mornings was down 11% in total viewers and 29% in the demo. [NTVB Media?ref=yanuki.com]

*Actionable Takeaway:* Monitor these trends to understand how morning shows are adapting to changing viewer preferences and demographics.

Read source article

FAQ

Which morning show has the most total viewers?

Good Morning America (GMA) led in total viewers for the week of April 28, 2025.

Which morning show leads in the A25-54 demo?

Today led in the A25-54 demo for the week of April 28, 2025.

Takeaways

GMA continues to be a strong contender in overall viewership.
Today maintains a firm grip on the key A25-54 demographic.
All three shows are facing year-over-year declines in both total viewers and key demo, indicating evolving viewership habits.

Discussion

Do you think these trends will continue? Which morning show do you prefer? Let us know!

Share this article with others who need to stay ahead of this trend!

Sources

Week of April 28 Morning News Ratings: All 3 Morning Shows Avoid Total Viewer Drops TODAY IS #1 IN KEY DEMO FOR 90 WEEKS STRAIGHT ‘GMA’, ‘Today’ & ‘CBS Mornings’ Ratings: Who’s Top & Who’s Lagging Behind?

Disclaimer

This article was compiled by Yanuki using publicly available data and trending information. The content may summarize or reference third-party sources that have not been independently verified. While we aim to provide timely and accurate insights, the information presented may be incomplete or outdated.

All content is provided for general informational purposes only and does not constitute financial, legal, or professional advice. Yanuki makes no representations or warranties regarding the reliability or completeness of the information.

This article may include links to external sources for further context. These links are provided for convenience only and do not imply endorsement.

Always do your own research (DYOR) before making any decisions based on the information presented.