- **Q: Why are morning show ratings important?
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TV / Ratings
Morning News Ratings: 'Today' Show Bounces Back, 'GMA' Still Leads in Total Viewers
The morning news landscape saw some shifts in the week of July 14, 2025. While 'Good Morning America' (GMA) continues to lead in total viewers, 'Today' showed significant gains. Here’s a breakdown of the ratings and what they mean for the s...
Key Insights
- **'Good Morning America' (ABC):** Averaged 2.598 million total viewers and 446,000 viewers in the Adults 25-54 demo. Flat compared to the previous week but down 1% in total viewers and 7% in the demo compared to the same week last year. Why this matters: While still in the lead, the year-over-year decline indicates a need to address audience retention.
- **'Today' (NBC):** Finished second in total viewers with 2.418 million, up 3% from the previous week. Grew significantly in the demo, up 10% with 529,000 viewers. Down 2% in both total viewers and demo compared to the same week last year. Why this matters: 'Today' is the only morning show with week-to-week gains, signaling a potential shift in viewership.
- **'CBS Mornings' (CBS):** Placed third with 1.829 million total viewers and 259,000 viewers in the A25-54 demo. Flat in total viewers compared to the week prior and down -4% in the demo. The show was also down -5% in total viewers compared to the same week last year and a massive -30% decrease in the demo. Why this matters: 'CBS Mornings' faces significant challenges in retaining its audience, particularly in the key demo.
In-Depth Analysis
The week of July 14, 2025, revealed interesting trends in morning news viewership. 'Good Morning America' maintained its lead in total viewers, but its inability to grow week-over-week and year-over-year raises concerns. 'Today' demonstrated strong growth, particularly in the Adults 25-54 demographic, suggesting its content is resonating with this key audience. 'CBS Mornings,' however, showed concerning declines, especially when compared to the previous year.
These ratings reflect the ongoing competition in the morning news sector, where networks are constantly vying for viewers' attention. Factors such as host appeal, content relevance, and overall show format play crucial roles in determining success. The ability to adapt to changing viewer preferences is essential for sustained growth.
**How to Prepare:**
- **For Viewers:** Explore different morning news programs to find the one that best suits your interests and informational needs. Consider factors like segment topics, host chemistry, and overall presentation style.
- **For Networks:** Continuously analyze viewer feedback and ratings data to identify areas for improvement. Experiment with new content formats and strategies to attract and retain audiences.
**Who This Affects Most:**
- **Advertisers:** These ratings heavily influence advertising rates and placement decisions. Advertisers seek programs with strong viewership in their target demographics.
- **Network Executives:** The performance of morning news programs impacts overall network revenue and reputation. High ratings can lead to increased investment and resources.
FAQ
- **Q: What is the A25-54 demo?
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- **Q: What factors influence morning show ratings?
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Takeaways
- 'Good Morning America' still leads in total viewers but shows signs of stagnation.
- 'Today' is the only morning show with week-to-week gains, particularly in the key demo.
- 'CBS Mornings' faces challenges with declining viewership, especially compared to last year.
- These ratings reflect the dynamic and competitive nature of the morning news landscape.
Discussion
What are your thoughts on these morning show ratings? Do you think 'Today' will continue its upward trend? Let us know in the comments below!
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Sources
Disclaimer
This article was compiled by Yanuki using publicly available data and trending information. The content may summarize or reference third-party sources that have not been independently verified. While we aim to provide timely and accurate insights, the information presented may be incomplete or outdated.
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Always do your own research (DYOR) before making any decisions based on the information presented.