Why is Disney+ focusing on British comedies?
Disney believes the world needs more comedy and sees the UK as a strong source of talent and ideas.
Yanuki
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TV / Streaming
Disney+ Eyes More British Comedies Amid Global Content Push
Disney+ is set to increase its focus on commissioning British comedy series, signaling a strategic shift towards more localized content. This decision comes as part of Disney's broader plan to ramp up content production in international mar...
Key Insights
- Disney+ is actively seeking more comedy series from the UK, driven by the belief that 'the world can use some comedy right now,' according to Eric Schrier, President of Disney TV Studios and Global Original Television Strategy.
- The streaming service is in 'phase two' of its evolution, focusing on developing content in targeted markets outside the United States, with the UK being a priority.
- Disney is also exploring free-to-air partnerships to broaden its content reach, acknowledging the power of local broadcasters.
- Hulu is being positioned as Disney's international tile for more adult-skewing and 'edgy' content, differentiating it from the family-friendly fare typically associated with the Disney brand.
- Risk-taking and accepting failure are considered crucial for success in the creative business at Disney+, encouraging producers to pitch ambitious ideas.
In-Depth Analysis
Disney+'s move to invest in British comedies reflects a broader industry trend of streaming services focusing on local content to attract and retain subscribers. By partnering with UK production companies and talent, Disney+ aims to create shows that resonate with local audiences while also having the potential to appeal to international viewers. The success of shows like 'Rivals,' adapted from Jilly Cooper's novels, has demonstrated the potential of British content on the platform.
The strategy to use Hulu for more adult-oriented content allows Disney to maintain its family-friendly image on Disney+ while still catering to a wider audience. This dual approach enables Disney to compete with other streaming services that offer a broader range of genres and tones.
Disney's willingness to embrace risk and accept failure is also significant in a rapidly evolving media landscape. By encouraging experimentation and innovation, Disney+ aims to stay ahead of the curve and create content that stands out in a crowded market.
FAQ
What is 'phase two' of Disney+'s evolution?
It involves developing more content in targeted international markets, including the UK.
How does Hulu fit into Disney's international content strategy?
Hulu serves as the platform for more adult-oriented and 'edgy' content, complementing Disney+'s family-friendly image.
Takeaways
- Expect to see more British comedy series on Disney+ in the coming years.
- Disney+ is committed to creating content that reflects local tastes and cultures.
- The streaming service is willing to take risks and experiment with new ideas.
- Hulu will be the go-to platform for more adult-oriented Disney content internationally.
Discussion
Do you think this trend of investing in local content will continue? What types of British comedies would you like to see on Disney+? Share this article with others who need to stay ahead of this trend!
Sources
Disney+ Eyeing More British Comedy Shows: “The World Can Use Some Right Now,” Says Eric Schrier
Disney TV Studios Head Eric Schrier on Fearlessness, Failure and Showing the World “There’s Content for Adults on Disney+”
Disney+ Originals Boss Tells Producers Not to Pitch Kids Shows as Streamer Aims to Convince Audiences ‘There’s Content for Adults’
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