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HBO Max Orders 2 Drama Pilots Following The Pitt Success

HBO Max is adopting a new production strategy inspired by the success of "The Pitt," ordering two drama pilots with a focus on longer episode orders and modest budgets. This move signals a shift towards "network-style shows" with annual rel...

HBO Max Orders 2 Drama Pilots; Strategy For Shows In 'The Pitt' Model
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HBO Max Orders 2 Drama Pilots Following The Pitt Success Image via Deadline

Key Insights

  • HBO Max is replicating "The Pitt" model with 15+ episode seasons and annual releases.
  • Two new pilots ordered: "American Blue" (cop drama) and "How To Survive Without Me" (family drama).
  • The strategy aims to fill a gap in the streaming market for shows with longer seasons and consistent releases.
  • "The Pitt" engaged a broad audience, blending prestige appeal with wider viewership.
  • Success of "The Pitt" has proven that audiences are gravitating towards shows with more episodes and yearly cadence, which allows them to really sink into a world.

In-Depth Analysis

Following the success of the medical drama "The Pitt," HBO Max is venturing into a new production strategy that mirrors the show's format: longer seasons (15+ episodes), modest budgets, and annual releases. This approach aims to capture a broader audience and fill a perceived gap in the streaming landscape for "network-style shows."

The first two projects under this model are:

1. **American Blue:** A cop drama from Jeremy Carver, focusing on a former native returning to his hometown in Illinois to rescue the local police force. 2. **How To Survive Without Me:** A family drama from Greg Berlanti and Bash Doran, exploring themes of grief, love, and family dynamics in Los Angeles, evoking comparisons to "Brothers and Sisters" and "Six Feet Under."

This strategy represents a departure from the trend of shorter, high-budget streaming series, betting on the appeal of longer narratives and consistent yearly content. The success of "The Pitt", which has a 95% critics' score and an 87% audience score on Rotten Tomatoes, is a key factor driving this shift.

Why does this matter? The entertainment industry often chases trends, and HBO Max's strategy could signal a broader move towards longer-form, annually released content across streaming platforms. This gives the audience the opportunity to really connect with the characters and the story, building a community around the show.

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FAQ

What is the "The Pitt" model?

A production strategy focused on 15+ episode seasons, modest budgets, and annual releases, inspired by the success of the HBO Max medical drama "The Pitt".

What are the first two shows being developed under this model?

"American Blue," a cop drama, and "How To Survive Without Me," a family drama.

Takeaways

  • HBO Max is betting on longer seasons and annual releases to attract and retain viewers.
  • The success of "The Pitt" demonstrates the potential of this strategy.
  • Keep an eye out for "American Blue" and "How To Survive Without Me," the first two shows under this new model.
  • If you enjoy network-style shows with more episodes, this new strategy might be something to look forward to.

Discussion

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Disclaimer

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