Alix's Look:: She wore a butter yellow Lolita Lempicka corset top with a lace skirt, double-breasted jacket with shoulder pads, white Jimmy Choo heels, black sunglasses, and a gold watch. She described the vibe as "giving princess."
Ashtin's Look:: She opted for a sporty white mini dress with red-and-white striped collar and hem, paired with a classic updo — a style widely considered more appropriate for Wimbledon.
The Backlash:: Social media comments on Alix's TikTok called her outfit "way too much" for Wimbledon, with many saying she looked like she was going to tea or a Bridgerton set rather than tennis.
Alix's Response:: She posted on Instagram, "Off to Bridgerton .. I mean Wimbledon," acknowledging the jokes with humor. She also liked comments praising Ashtin's outfit.
Why This Matters:: This debate highlights the growing tension between traditional sporting event dress codes and the influencer culture that brings new fashion expectations to historic venues like Wimbledon.
Wimbledon is widely regarded as the most prestigious tournament in tennis, and its dress code expectations reflect that status. While general spectators can wear almost anything, Center Court attendees are strongly encouraged to wear summery, smart-casual attire — think light tailored trousers, flowy summer dresses, and linen. The Royal Box has a strict dress code, but for the rest of the audience, the expectation is understated elegance.
Alix Earle's three-piece corset set, while undeniably beautiful, pushed the boundaries of what many consider appropriate for a daytime tennis match. The structured corset, lace skirt, and shoulder-padded jacket evoked eveningwear or period drama costumes rather than the garden-party aesthetic Wimbledon is known for.
This incident is part of a larger conversation about influencers attending major sporting events. As brands increasingly invite digital creators to high-profile events, the clash between traditional etiquette and influencer-driven fashion choices becomes more visible. Wimbledon's fashion vibe is notably more formal than other Grand Slams — the US Open, for example, encourages far more relaxed attire.
Alix reportedly attended as a guest of Evian, one of Wimbledon's main sponsors, which explains her presence at the event. Her sister Ashtin, who wore a more classic Wimbledon-appropriate outfit, was widely praised for "understanding the assignment."
The debate gained significant traction online — one post on X (formerly Twitter) about Alix's outfit amassed over 5.7 million views. The comments section on her TikTok video was flooded with reactions, with many commenters comparing her look unfavorably to Ashtin's. Alix's graceful handling of the criticism — including liking comments that praised her sister — earned her respect from observers who noted she "handled it like a pro."
Historical Context: Wimbledon's dress code has been a topic of discussion for decades. In 2023, the tournament relaxed its all-white rule for players, allowing women to wear colored undershorts. For spectators, the unwritten rules remain a subject of fascination and debate every summer.
Is there an official dress code for Wimbledon spectators?
There is no strict written dress code for general spectators, but those sitting on Center Court are strongly encouraged to wear smart-casual attire. The Royal Box has a formal dress code requiring jackets, ties, and appropriate footwear.
How did Alix Earle respond to the backlash?
Alix responded with humor on Instagram, captioning her photos: "Off to Bridgerton .. I mean Wimbledon." She also liked comments that praised her sister Ashtin's more traditional Wimbledon outfit.
Who attended Wimbledon as a guest?
Alix Earle reportedly attended as a guest of Evian, one of Wimbledon's main sponsors.
What did Alix's sister Ashtin wear?
Ashtin wore a sporty white mini dress with red-and-white stripes on the collar and hem, paired with a classic updo — a style widely considered more appropriate for Wimbledon's traditional dress expectations.
For Event Attendees:: When attending historic sporting events like Wimbledon, research the unwritten dress code beforehand. Classic, understated elegance — think light dresses, tailored separates, and linen — is always a safe bet for daytime tennis.
For Influencers & Brands:: Understand that audience expectations vary by event. What works for a red carpet or a US Open appearance may not translate well to Wimbledon's more traditional atmosphere.
The Power of Graceful Response:: Alix's humorous, self-aware response to the criticism turned a potential PR disaster into a moment of relatability. Owning the moment and acknowledging feedback with humor can defuse online backlash effectively.
Who This Affects Most:: This debate is particularly relevant for fashion-conscious travelers, influencers, event marketers, and anyone attending prestigious sporting events where dress etiquette matters.
Do you think Alix Earle's outfit was appropriate for Wimbledon, or do you prefer her sister Ashtin's more classic approach? Where should the line be drawn between personal style and event-appropriate attire? Let us know your thoughts in the comments!
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