Alix's "Princess" Look: She wore a butter yellow Lolita Lempicka corset top with a floral design, a lacy draped mini skirt, a matching double-breasted jacket with shoulder pads, white Jimmy Choo lace heels, black sunglasses, and a gold watch. She styled her hair in a "voluminous blowout" with dewy makeup.
Ashtin's Classic Wimbledon Style: Ashtin opted for a sporty white dress with red-and-white striped detailing on the collar and hem, paired with a sleek updo — a look that fans widely praised as "nailing the Wimbledon style."
The Backlash: Social media users called Alix's outfit "way too much" for a day at Wimbledon, with comments like "This is not for Wimbledon" and "You look like you are going for tea, not tennis." Many felt her sister better understood the tournament's smart-casual dress code.
Why This Matters: The debate highlights the growing tension between traditional Wimbledon etiquette and the influence of social media personalities attending major sporting events as brand guests. It also reflects how celebrity fashion choices are scrutinized more intensely than ever in the age of TikTok and viral culture.
Historical Context: Wimbledon has long maintained strict dress codes for players (all-white) and the Royal Box. However, general spectators on Center Court are encouraged to wear summery, smart-casual attire — think light tailored trousers, flowy dresses, and linen. This unwritten code has been tested before by celebrity attendees, but influencer culture has amplified the conversation.
Wimbledon is widely regarded as the most prestigious tennis tournament in the world, and its dress code expectations reflect that status. While there is no formal dress code for general spectators, those seated on Center Court are strongly encouraged to wear "smart-casual" attire — a tradition rooted in the tournament's British heritage and garden-party aesthetic.
Alix's choice of a corset top, lace mini skirt, and structured jacket — while undeniably chic — leaned more toward evening wear or a red carpet event than a daytime tennis match. By contrast, her sister Ashtin's white dress with sporty stripes aligned perfectly with the classic Wimbledon look, which typically features light colors, breathable fabrics, and understated elegance.
Alix attended the tournament as a guest of Evian, one of Wimbledon's main sponsors. This is part of a broader trend where brands invite influencers to major sporting events, creating a new dynamic between traditional sports etiquette and social media content creation. The tension arises because influencers are often judged by different standards than traditional celebrities or regular attendees.
Rather than ignoring the criticism, Alix leaned into it. On July 8, she posted a roundup of photos from her Wimbledon day on Instagram with the caption: "Off to Bridgerton... I mean Wimbledon" — a playful nod to commenters who compared her look to the Netflix period drama. She also liked comments praising her sister's outfit, showing she could take the feedback in stride.
According to compiled data by Yanuki using the latest trends and analysis, searches for "Wimbledon dress code" spiked significantly following the viral moment. The conversation also drove engagement across platforms, with:
5.7 million+ views: on a single X post about the outfit
Thousands of comments: on TikTok debating the sisters' looks
Major media coverage: from outlets including AOL, BuzzFeed, and others
This pattern shows that fashion controversies at prestigious events consistently generate high engagement, particularly when they pit traditional expectations against modern influencer culture.
What did Alix Earle wear to Wimbledon?
Alix wore a butter yellow Lolita Lempicka corset top with floral detailing, a lacy draped mini skirt with a cowl waist, a matching double-breasted jacket with shoulder pads, white Jimmy Choo lace heels, black sunglasses, and a gold watch.
What did Ashtin Earle wear to Wimbledon?
Ashtin wore a sporty white dress with red-and-white striped detailing on the collar and hem. She styled her hair in an updo with face-framing pieces left out.
Why did Alix Earle face backlash for her outfit?
Critics felt her "princess"-style ensemble was too formal and theatrical for a daytime tennis event. Many commenters said she looked like she was attending a costume party or going to tea rather than watching tennis at Wimbledon.
How did Alix Earle respond to the criticism?
She responded with humor on Instagram, captioning her photos "Off to Bridgerton... I mean Wimbledon," and reportedly liked comments praising her sister's more traditional look.
Is there a formal dress code for Wimbledon spectators?
There is no strict dress code for general spectators, but those on Center Court are strongly encouraged to wear smart-casual attire. The Royal Box has a formal dress code requiring jackets, ties, and appropriate footwear.
For Event Attendees: When attending prestigious events like Wimbledon, research the expected dress code beforehand. Smart-casual, light-colored, and breathable fabrics are generally a safe bet for daytime tennis.
For Fashion Enthusiasts: Don't be afraid to experiment with bold looks, but understand the context. Alix's outfit was beautiful — it just didn't match the Wimbledon vibe. There's a time and place for every style.
How to Handle Criticism: Alix's response is a masterclass in handling public backlash. By acknowledging the feedback with humor and self-awareness, she turned a potential PR disaster into a relatable moment.
Who This Affects Most: Influencers, fashion lovers, and anyone attending high-profile events where dress codes (written or unwritten) apply. The debate also affects brands that sponsor influencer appearances at traditional events.
The Bigger Picture: This viral moment reflects a cultural shift where traditional etiquette is being redefined by social media culture. Understanding the balance between personal expression and respect for tradition is key.
Do you think Alix Earle's outfit was appropriate for Wimbledon, or did her sister Ashtin get it right? Share your thoughts in the comments below!
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*Would you wear a bold outfit to a traditional event, or would you play it safe? Let us know!*
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