Oreo Builds 'Doomsday' Vault to Safeguard Cookie Recipe

Oreo has built a vault to protect its recipe and cookies.

The vault is located near the Svalbard Global Seed Vault, which houses over a million seed samples.

Oreo cookies in the vault are wrapped in mylar, protecting them from extreme temperatures, chemical reactions, moisture, and air.

Why this matters: This marketing campaign highlights the lengths to which companies will go to protect their brands, even in jest. It also brings attention to serious global efforts like the Svalbard Seed Vault.

This event serves as a reminder of the importance of preparedness, even if on a smaller scale.

Consider the security of what's important to you, whether it's valuable data or a favorite snack.

The campaign shows how brands are getting creative with marketing in the modern day, and it works.

Oreo has a ‘Doomsday’ vault to keep its recipe safe if society ends: https://www.supercarblondie.com/lifestyle/oreo-doomsday-vault/?ref=yanuki.com