Apple will be the exclusive U.S. broadcast partner for Formula 1 from 2026.
The deal is valued at approximately $140 million per year.
All F1 events, including practice, qualifying, and sprint sessions, will be available on Apple TV.
Select races and all practice sessions will be available for free on the Apple TV app.
F1 TV Premium will be available in the U.S. via an Apple TV subscription.
Why this matters: This deal marks a significant shift in sports broadcasting, with Apple gaining exclusive rights and aiming to deliver a unique viewing experience. It also opens F1 to a broader audience through Apple's ecosystem.
Apple's partnership with Formula 1 builds upon their previous collaboration with "F1: The Movie," demonstrating a commitment to the sport. The move aims to enhance fan engagement through Apple's various platforms, including Apple News, Apple Maps, Apple Music, Apple Sports, and Apple Fitness+. This partnership reflects Apple's strategy to control the user experience in live sports. The deal replaces ESPN, which previously paid around $85 million per year for F1 rights. F1 TV Premium will continue to be available in the U.S., integrated within the Apple TV subscription. Eddy Cue, Apple's Senior Vice President of Services, emphasized the company's vision to offer a unique and innovative approach to sports broadcasting.
Q: When does the deal take effect?
The deal begins in 2026.
Q: How much is Apple paying for the rights?
Approximately $140 million per year.
Q: Will F1 TV Premium still be available?
Yes, but it will require an Apple TV subscription.
Apple TV will be the new home for Formula 1 racing in the U.S. starting in 2026.
The partnership promises an enhanced viewing experience with innovative features.
F1 fans can access races and related content through their Apple devices and services.
This deal signifies Apple's growing presence in the live sports broadcasting arena.
What are your thoughts on Apple's exclusive deal with Formula 1? Do you think this will enhance the viewing experience for fans? Share this article with others who need to stay ahead of this trend!
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