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The NFL will display "Choose Love" in end zones and on helmets during divisional round playoff games and Super Bowl LX.
"Choose Love" and "It Takes All of Us" will be featured on opposite end zones at the Super Bowl.
The "Choose Love" message was first adopted by the Buffalo Bills in 2022 after a mass shooting.
NFL teams had the option to display "End Racism," "Stop Hate," "Choose Love," or "Inspire Change" in end zones throughout the regular season.
Anna Isaacson, SVP of Social Responsibility for the NFL, emphasized that Dr. King’s message continues to guide the league’s actions.
The NFL's decision to honor Martin Luther King Jr. with the "Choose Love" message reflects a broader trend of incorporating social justice initiatives into professional sports. This initiative builds upon the league’s six-season history of on-field social justice messaging, allowing teams to display messages of their choice in end zones during home games. The selection of "Choose Love" highlights the NFL's focus on promoting dignity, empathy, and unity, values championed by Dr. King. The message gained prominence after the Buffalo Bills adopted it in 2022, demonstrating its power to unify communities in times of tragedy. This year, the Super Bowl will also feature "It Takes All of Us" in the opposite end zone, reinforcing the message of collective responsibility.
Q: Why is "Choose Love" being displayed in NFL end zones and on helmets?
To honor Martin Luther King Jr. and promote values of dignity, empathy, and unity.
Q: When will "Choose Love" be displayed?
During the divisional round playoff games and Super Bowl LX.
Q: Where did the "Choose Love" message originate?
The Buffalo Bills first adopted it in 2022 after a mass shooting in Buffalo.
The NFL's "Choose Love" initiative demonstrates a commitment to honoring Martin Luther King Jr.’s legacy.
The message promotes values of dignity, empathy, and unity.
This effort is part of a broader movement to incorporate social justice messaging into sports.
Do you think this trend of social justice messaging in sports will continue? Let us know!
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