Hallmark and Netflix Expand Partnership, Bringing "The Way Home" to Streaming

Hallmark Media and Netflix have strengthened their content distribution agreement, providing Netflix users in the U.S. with access to the first two seasons of "The Way Home" starting next month, with subsequent seasons arriving in 2026. The deal also extends internationally, bringing Hallmark’s popular Christmas movies to select markets outside the U.S. during the holiday season.

This strategic move follows a successful initial partnership that saw a boost in Hallmark Channel viewership and Hallmark+ subscriber growth. By licensing content to Netflix, Hallmark aims to broaden its reach and engage with a larger audience, driving viewership across its linear and streaming platforms. The agreement includes Valentine’s Day-themed movies for U.S. Netflix users in January 2026, further diversifying the content offering.

The deal includes the series "The Way Home" and select Hallmark holiday and Valentine’s Day movies.

Seasons 1 and 2 will be available next month, season 3 in February 2026, and season 4 in late 2026.

The specific markets were not disclosed, but select regions will have access during the holiday season.

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