Pluto TV Unveils "House of Horror" for Halloween 2025

Pluto TV's "House of Horror" campaign demonstrates a strategic response to the increasing global demand for horror content. By partnering with Lionsgate and curating genre-specific channels, Pluto TV aims to attract a broad audience of horror fans. The "Halloween Hits" category offers a centralized location for spooky content, enhancing user experience. This initiative not only expands Pluto TV’s content library but also positions it as a leading platform for free, ad-supported streaming television (FAST) in the horror genre.

The campaign’s success hinges on Pluto TV’s ability to deliver diverse and high-quality horror content that appeals to different demographics. The localized programming strategy ensures that content is relevant and engaging for viewers in specific markets. Key to this is the deal with Lionsgate to bring iconic franchises such as SAW, Leprechaun and Halloween to international markets. The addition of more content ensures that audiences get a wide array of choices, from slasher films to paranormal activities. Horror skews slightly male in most countries but female in Sweden and Norway, so Pluto TV's broad catalogue will likely have content for everyone.

Key additions include:

It is a multi-market initiative celebrating the horror genre with expanded content, channels, and fan experiences for Halloween 2025.

New channels dedicated to horror sagas, subgenres like zombies and haunted houses, and content deals with Lionsgate for franchises like SAW and The Grudge.

A Halloween-only category on Pluto TV with 12 curated channels offering a variety of horror content.

International markets, including Canada, the UK, Austria, Brazil, France, Germany, Italy, Mexico, Nordics, Spain, and Switzerland.

Will Pluto TV's "House of Horror" campaign become a Halloween staple? Share your thoughts and favorite horror movies with us!

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