Starbucks Launches Secret Menu with Drink Contest

In-Depth Analysis

Starbucks has long unofficially offered a "secret menu" consisting of customer and barista-created drink combinations. By adding this menu to the mobile app, Starbucks is legitimizing these offerings and making them more accessible to a broader audience.

The four new featured drinks are:

**Cookies on Top:** A Cold Brew with vanilla syrup, vanilla sweet cream cold foam, and cookie crumble topping.
**Dragonfruit Glow-up:** A Mango Dragonfruit Lemonade Refresher with peach juice blend, blended and topped with vanilla sweet cream cold foam.
**Lemon, Tea & Pearls:** Black tea and lemonade mixed with raspberry-flavored popping pearls.
**Just Add White Mocha:** An Iced Brown Sugar Oatmilk Shaken Espresso with white chocolate mocha sauce, topped with vanilla sweet cream cold foam.

The Secret Menu Contest encourages further customer participation. Submissions will be narrowed down to four finalists, who will each receive $5,000 and have their drinks featured on the secret menu. The public will then vote on a grand prize winner via Instagram, who will receive an additional $25,000. This contest is a strategic move to leverage social media and customer-generated content to boost brand engagement.

Starbucks began hinting at this more official secret menu earlier in the year with a "Not-so-Secret" broadcast channel on Instagram, where they shared recipes and customizations. This move formalizes and expands upon those earlier efforts.

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FAQ

How can I access the Starbucks secret menu?

The secret menu can now be found in the "offers" tab of the Starbucks mobile app.

How can I enter the Secret Menu Contest?

You can submit your customized beverage creation from July 14 to July 20 on the Secret Menu Contest page (check the Starbucks app for details).

What are the prizes for the Secret Menu Contest?

The top four finalists will each win $5,000, and their drinks will be featured on the secret menu. The grand prize winner will receive an additional $25,000.

Takeaways

Starbucks is making it easier to discover and order creative, customized drinks.
You can now participate in a contest to create your own secret menu beverage and potentially win significant prizes.
Keep an eye on the "offers" tab in the Starbucks app for new secret menu items and features.

Discussion

What do you think about Starbucks making its secret menu official? Share your thoughts and favorite secret menu creations in the comments below!

Share this article with others who need to stay ahead of this trend!

Sources

Starbucks secret menu is now legit and in the coffee giant's app Starbucks reveals Secret Menu plus a new $25K drink contest Starbucks adds secret menu to mobile app, including items like Cookies on Top cold brew

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