How did Ben Platt's 'Diet Pepsi' cover come about?
Matt Rogers, co-host of Las Culturistas Culture Awards, had the idea and pitched it to Ben Platt, who was immediately on board.
Music / Pop
Ben Platt's cover of Addison Rae's 'Diet Pepsi' has become a viral sensation after his performance at the Las Culturistas Culture Awards. What started as a 'gay fever dream idea' has quickly captured the internet's attention, blending Broad...
The Las Culturistas Culture Awards, hosted by Bowen Yang and Matt Rogers, is known for its tongue-in-cheek celebrations of underground artists and unconventional pop culture moments. Ben Platt's performance fit perfectly into this ethos, creating a unique blend of Broadway artistry and internet trends.
Platt's cover transforms 'Diet Pepsi' from a whispery pop anthem into an emotional ballad, complete with a key change that has been widely praised. This reinvention has sparked discussions about the song's inherent emotional qualities, with some fans noting that Platt brought out the hidden depth in the lyrics.
The viral success of the cover underscores the power of social media in shaping cultural trends. The Bravo TikTok account shared a clip of the performance, which quickly gained millions of views and sparked a wave of commentary and appreciation. This online buzz ultimately led to the official release of the cover on streaming platforms.
Lucy Dacus also covered Aerosmith’s “I Don’t Want To Miss A Thing” at the same event, adding to the night's unexpected musical moments. Her performance, part of a mock 'in memoriam' segment, further solidified the awards show's reputation for camp and creativity.
Matt Rogers, co-host of Las Culturistas Culture Awards, had the idea and pitched it to Ben Platt, who was immediately on board.
The cover is now streaming on Spotify and other major streaming platforms.
A clip shared on the Bravo TikTok account gained over 3 million views, sparking widespread interest and appreciation.
What do you think of Ben Platt's unexpected cover? Do you think this trend will last? Let us know!
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