Yanuki
Style / Sneakers
Bad Bunny, the Puerto Rican superstar, has officially launched his first signature sneaker with Adidas, the BadBo 1.0. The debut took place during the Super Bowl LX halftime show and a pre-game press conference, marking a significant milest...
Sports / Boxing
Xander Zayas, a rising star in boxing, has partnered with Rimas Sports, co-owned by Bad Bunny, to enhance his marketing and global reach. In related news, Bad Bunny and Adidas have released a new sneaker that blends elements from their prev...
College Sports / College Football
After three decades of partnership, Penn State University will be making a bold move by switching from Nike to Adidas as their official apparel provider, starting in 2026. This shift mirrors a similar decision by the Tennessee Volunteers an...
College Football / Apparel Deals
Penn State is reportedly considering a switch from Nike to Adidas for its athletic apparel. The potential move would end a decades-long partnership with Nike, pending approval from the Board of Trustees.
News / Basketball
Minnesota Timberwolves star Anthony Edwards is making waves both on and off the court. During his tour of China with Adidas, Edwards debuted his second signature shoe, the Adidas AE 2, and made a bold claim: he believes they are the best ba...
Sports / Basketball
This week in sports, Candace Parker was celebrated with her jersey retirement by the Chicago Sky, marking another milestone in her illustrious career. Meanwhile, the University of Tennessee is gearing up to switch back to Adidas, a move lau...
Sports / Volleyball
Nebraska volleyball star Harper Murray has signed a Name, Image, and Likeness (NIL) deal with Adidas, joining other Husker athletes like Dylan Raiola in partnering with the major sports brand. The deal signifies Adidas' continued investment...
Sports / Soccer
Club América has launched its new Adidas jersey for the 2025-2026 season, marking a return to a partnership reminiscent of the 1990s. The team revealed both the home and away kits, blending tradition with modern design elements.
Sneakers / Adidas
The Adidas Superstar, initially designed for basketball in 1969, has transcended its athletic origins to become a cultural icon. A new campaign featuring Samuel L. Jackson celebrates its lasting impact and continued relevance in fashion and...
Sports / Formula 1
Mercedes is bringing a fresh, vibrant look to the Miami Grand Prix, showcasing a special edition livery, helmets, and race suits, alongside a new collaboration with Adidas.
Business / Leadership Changes
German sports apparel giant Puma has announced a significant leadership change, appointing former Adidas executive Arthur Hoeld as its new CEO, effective July 1st, 2025. This move follows the departure of Arne Freundt, who led the company f...
Business / Corporate Leadership
Global sportswear giant Puma SE is set to undergo a significant leadership change. The company, headquartered in Herzogenaurach, Germany, has announced the appointment of Arthur Hoeld as its new Chief Executive Officer, marking the end of A...
Business / Leadership Changes
German sportswear giant Puma SE is undergoing a significant leadership change. The company announced that current CEO Arne Freundt will step down, making way for Arthur Hoeld, a former executive from rival Adidas, to take the helm later thi...
Investing / Stocks
Ever wondered how an investment in a major brand like Adidas performs over time? Recent analyses reveal the potential returns based on the stock's performance over the past one and ten years. Let's explore the numbers.
Business / Corporate Governance
Bertelsmann CEO Thomas Rabe will remain Chairman of the Adidas Supervisory Board for an additional year, delaying his planned departure due to difficulties in finding a successor. This development ensures leadership stability as the sportsw...
Sports / Basketball
As March Madness begins, Adidas and Candace Parker, President of Adidas Women's Basketball, have launched a new film as part of the 'You Got This' campaign. This campaign highlights the positive aspects of competition and how support can co...
